Product category:
Communications ICs (Wired)
News Release from: Nu Horizons Electronics Corp
Edited by the Electronicstalk Editorial
Team on 09 January 2007
Distribution agreement spreads down
under
Nu Horizons Electronics Corp has expanded its distribution agreement with SMSC into the countries of Taiwan, Australia and New Zealand.
Nu Horizons Electronics Corp has expanded its distribution agreement with SMSC, a global supplier of analogue and mixed-signal semiconductor solutions, into the countries of Taiwan, Australia and New Zealand In addition to these three countries, Nu Horizons is fully franchised to distribute SMSC's USB hubs, USB mass storage, I/O, Ethernet and embedded networking devices throughout North and South America, China, Hong Kong, Malaysia, Singapore and India
This article was originally published on Electronicstalk on 28 Apr 2006 at 8.00am (UK)
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Mitch Statham, Vice President of SMSC's Worldwide Sales, states: "Nu Horizons has been a long standing distribution partner to SMSC and is growing in importance due to its world-class logistics, in-depth product expertise and demand creation fulfillment capabilities".
"We expect the expansion of this relationship to accelerate SMSC's global growth strategy in target markets overseas".
Wendell Boyd, President of Nu Horizons Electronics Asia, adds: "SMSC is an established technology provider with strong system solutions and applications expertise".
"This expansion of our distribution relationship will provide Asia Pacific customers with increased convergence capabilities - whether in the home, office or factory".
"The ability to deliver smarter connections to broader markets via SMSC's advanced product offering also affords Nu Horizons promising growth opportunities in the region".
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