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Product category: Microprocessors, Microcontrollers and DSPs
News Release from: Nu Horizons Electronics Corp
Edited by the Electronicstalk Editorial Team on 09 January 2007

Cirrus Logic deal extends to India

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Nu Horizons Electronics Corp has expanded its Americas distribution agreement with Cirrus Logic to include demand creation and supply chain services within India.

Nu Horizons Electronics Corp has announced the recent expansion of its Americas distribution agreement with Cirrus Logic to include demand creation and supply chain services within India To better service Cirrus Logic design customers in the Americas and its Asian contract manufacturing partners, Cirrus Logic has also expanded its distribution agreement with Nu Horizons to include supply chain services into Greater China, Hong Kong, China and Taiwan, along with the ASEAN countries including Malaysia, Philippines, Singapore, Vietnam and Thailand

Cirrus Logic's products include analogue and mixed-signal audio ICs for consumer, professional and automotive entertainment applications, high-precision analogue and mixed-signal ICs for industrial applications, and embedded processor integrated circuits (ICs) and ARM-based embedded processors for consumer and professional audio applications.

"Since we began our distribution partnership with Nu Horizons in 2005, Nu Horizons' commitment to design throughout the Americas made this expansion the next logical step in our relationship", said Bob Kromer, Vice President of Worldwide Sales at Cirrus Logic.

"For our designing customers in North America, Nu Horizons has uniquely developed services to bridge their design to manufacturing requirements through a variety of global supply chain initiatives".

"In recognition of the value this brings to our customers, Cirrus Logic will continue to support Nu Horizons' creation efforts and their fulfillment requirements that benefit our mutual customers".

Wendell Boyd, President of Nu Horizons Electronics Asia, adds: "Cirrus Logic is a global leader in developing high-precision analogue and mixed-signal integrated circuits".

"We are happy to now engage the Indian regional market with the well-respected Cirrus brand and look forward to introducing their products to existing and prospective customers".

"Their pioneering support of a 'design anywhere, manufacture anywhere' philosophy sets them apart from their competitors".

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