Product category:
Communications ICs (Wireless)
News Release from: Nu Horizons Electronics Corp
Edited by the Electronicstalk Editorial
Team on 08 February 2007
DT figures in rationalised distributor
network
DT Electronics is to distribute a comprehensive range of components and modules for low-cost, industrial wireless networks as a result of landing the UK franchise for RF Monolithics.
DT Electronics is to distribute a comprehensive range of components and modules for low-cost, industrial wireless networks as a result of landing the UK franchise for RF Monolithics of Dallas, Texas With 25 years in low power sensor networks and high performance RF components, RF Monolithics acquired Cirronet and Aleier in September 2006, enabling the company to supply a complete family of end-to-end industrial wireless sensors, including ZigBee devices
This article was originally published on Electronicstalk on 7 Jul 2008 at 8.00am (UK)
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Following the recent acquisitions, RF Monolithics is rationalising its distribution network and has appointed DT Electronics from 1st February 2007.
RF Monolithics distributes its products in the USA via Nu Horizons, DT's parent company since August 2006.
RF Monolithics' European Sales Director, Richard Carter, said: "When we acquired Cirronet we had to review our distribution strategy and broaden our reach globally".
"DT Electronics is part of that plan".
"DT Electronics has a clear focus on demand creation and RF is always a technical sell because a lot of engineers see it as a black art".
"We need distributors who are comfortable with the technology and DT has a very good mix of competent people in place".
DT Electronics' Marketing Director, Gerry Hewitt, added: "RF Monolithics is a market leader in this type of RF technology and is the second major franchise that has come along as a direct result of us joining the Nu Horizons Group".
"For our customers, it means increased product choice and the chance to differentiate their products with devices that are the forefront of a fast-growing technology area".
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