Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: Nu Horizons Electronics Corp
Edited by the Electronicstalk Editorial
Team on 03 May 2007
Design-led distributor expands into
Germany
A global distributor with annual sales of more than US $700 million, has entered the German market, and is seeking to carve out a niche as a design-led distributor.
Nu Horizons Electronics, a global distributor with annual sales of more than US $700 million, has announced its entry into the German market, effective from 1st May, 2007 The company sees an opportunity for a focused, design-led distributor to fulfil a market need created by various mergers, acquisitions and company closures amongst electronic component distributors in the last two years
This article was originally published on Electronicstalk on 25 Mar 2004 at 8.00am (UK)
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The office will be located in Munich and the German company, Nu Horizons Electronics , is being headed up by Thomas Reisinger as Managing Director.
The initial launch will be backed by ten franchises, most of which Nu Horizons holds in other territories.
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Reisinger joined Nu Horizons from independent distributor, Azego AG, where he was also Managing Director.
He has more than 20 years' experience in component distribution, and previously held sales and management positions with Spoerle Electronics (now part of Arrow) and Future Electronics.
Commenting on the move, he says, "When Nu Horizons explained their strategy for Germany I was immediately convinced that there is a real opportunity here".
"Consolidation within component distribution has left a significant gap in the market for a distributor that can deliver demand-creation services for its principles and true in-depth technical support for customers".
"Nu Horizons not only does this very well but also backs its service with global inventory and franchise agreements with technology leaders in most semiconductor sectors".
"Customers have been very open to meeting with us, and many have long been looking for a technically capable second source for Xilinx parts in Germany andnot; now there is one".
Since joining Nu Horizons February 1st this year, Reisinger has recruited 10 sales and marketing staff.
All of the staff have been recruited from semiconductor distribution or manufacturing companies, and all have at least five years' experience.
Their average time in the industry is 12 years.
"We are looking for the most able and best qualified people in the industry to join our team", adds Mr.Reisinger.
"In return we're offering all the excitement of joining a start-up company, but it's a company backed by a highly respected and successful global brand".
Nu Horizons' European warehouse is in Coventry, UK, where the company bought an independent distributor, DT Electronics, in August 2006.
DT Electronics changed its trading name to Nu Horizons Electronics Limited on 2nd April this year.
Expansion into Germany is the second step in the Nu Horizons plan to establish itself throughout Europe.
The company's President, David Bowers, explains: "Germany is obviously the most important market in Europe but in an increasingly mobile market, particularly for manufacturing, we want to be able to offer our customers a service that's local to their operations, wherever they are".
"Expansion into other countries in both Western and Eastern Europe will continue throughout 2007 and 2008 to complement our established businesses in North America and throughout the Asia Pacific region".
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