Product category:
Communications ICs (Wireless)
News Release from: Nujira
Edited by the Electronicstalk Editorial
Team on 06 July 2007
Wireless expansion targets Japan and
China
RF power amplifier specialist Nujira is establishing a dedicated facility in Japan to enhance the sales and technical support it can offer to its Japanese customers.
RF power amplifier specialist Nujira is set to expand its activities in Japan and China The company is establishing a dedicated facility in Japan to enhance the sales and technical support it can offer to its Japanese customers
This article was originally published on Electronicstalk on 8 Nov 2004 at 8.00am (UK)
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At the same time Nujira is expanding its sales network in China with the aim of replicating its success in Japan.
"We're seeing tremendous traction for Nujira's technology amongst the Japanese infrastructure vendors", says Tim Haynes, the CEO of Nujira.
"Japan is well known for being a receptive market that is quick to adopt new technologies".
"Japanese network operators are keen to deploy additional wireless broadband capacity, either through 3G and evolved 3G or by using WiMAX".
"Nujira's technology can help these operators make significant savings in their network power consumption, through the use of dramatically more efficient RF power amplifiers".
Haynes continues: "By establishing a dedicated facility in Japan close to our Japanese customers, we will be able to provide the local support and responsiveness they demand".
The expansion of Nujira's sales network in China is targeted at the many new and emerging players in the Chinese wireless infrastructure market who are very focused on fast time to market, but also are looking for ways to gain an advantage over the incumbent suppliers in Western markets.
In addition China itself is under increasing international pressure to limit its contribution to global warming.
"China is another important market for Nujira, especially since Chinese wireless infrastructure vendors have the potential to take an increasing share of new network roll-outs around the world", adds Haynes.
"Being able to provide more power-efficient, smaller and cheaper basestations through the use of Nujira's technology is very appealing to them".
Affirmation of Nujira's approach comes from Michael Thelander, CEO of Signals Research Group, the US-based research consultancy, who says: "Japan and China represent key markets for wireless infrastructure due to the rapid adoption of new technologies [Japan] and the overall size of the market opportunity [China]".
"In order to drive down network operating expenses and support the advanced requirements of emerging technologies and basestation designs, improving power amplifier efficiency will be a critical requirement".
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