Product category:
Electronics Manufacturing Materials and Consumables
News Release from: OK International
Edited by the Electronicstalk Editorial
Team on 06 October 2004
Website is gateway to family of global
brands
OK International has launched a redesigned and greatly expanded web presence.
OK International has launched a redesigned and greatly expanded web presence OKinternational.com integrates products and technical information from OK's family of global brands - Metcal (metcal.com), Techcon Systems (techconsystems.com) and Impell (impell.com) - and acts as an interactive gateway to each of the brand's individual websites
This article was originally published on Electronicstalk on 25 Jul 2008 at 8.00am (UK)
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Collectively, these websites form a complete reference guide to OK's industry-leading products, technical information and application notes for customers who count on OK International's manufacturing expertise.
OKinternational.com includes product and industry information in an easy to use, quick-access format.
Through specific applications, industry segments and product search capabilities, visitors can easily find products and process information they need.
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Then they can also link to Metcal, Techcon Systems and Impell, brands that are leaders in their fields, each with an extensive line of innovative manufacturing-related systems.
This concept of a single gateway, with a page dedicated to each international office, in the local language, demonstrates OK's vision of the changing nature of information delivery and how digital technologies are transforming relationships between OK International, its brands and worldwide customer base.
In addition to the OK International site, websites for Techcon Systems and Impell brands have also been reconstructed.
Besides changing the overall aesthetic of the websites, the redesign makes navigation easier.
Information that focuses on customer solutions is delivered in a clean, easy-to-view format.
The applications area of the recently redesigned Techcon Systems website (techconsystems.com) provides a comprehensive service that saves visitors both time and potentially wasted investment.
Visitors can quickly select their application by industry sector and instantly see the most suitable Techcon products for the task, with links to the detailed technical specifications of these products.
And if a specific application is not listed, the visitor can complete the short online form and Techcon's technical assistance will provide the same advice.
As the electronics industry drives towards eliminating lead from PCB assemblies, companies are realising that lead-free solders contain a higher concentration of chemicals (than tin-lead solders) which generate more potentially harmful fumes and vapours.
Consequently, more and more visitors are logging onto impell.com, where they can find a wealth of information on the benefits to both employees and employers of providing professional grade air purification and fume filtration systems, both locally on the benchtop and inline.
Impell's powerful yet quiet fume extraction systems provide effective elimination of these fumes and gases.
"As our customers and distributors continue to face time and cost pressures, we want to do everything possible to make their jobs easier, and that includes taking advantage of online information systems", said Nathalie Morin, European Marketing Manager at OK International.
"And isn't that the real value of online access: the ability to meet customers' needs instantly and competently". Request free introductory details about products from OK International ...
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