Product category:
PCB Assembly Equipment and Tools
News Release from: OK International
Edited by the Electronicstalk Editorial
Team on 02 June 2005
One name is OK for the whole range
OK International is consolidating its Metcal, Techcon Systems and Impell product lines under the single corporate brand - OK International.
Underpinning its status as a global authority on electronics assembly workbench technologies, OK International is consolidating its Metcal, Techcon Systems and Impell product lines under the single corporate brand - OK International Customer benefits of this move range from workbench focused new product research and development programmes, to higher levels of localised application support
This article was originally published on Electronicstalk on 25 Jul 2008 at 8.00am (UK)
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Workbench products, by their nature, involve a high degree of user interaction which, in turn, calls for a detailed understanding of industrial ergonomics.
Fuelling its innovation-driven design process with user feedback from its customer base, OK International aims to deliver products that marry best-in-class performance with ease-of-use.
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With electronics production operating globally, manufacturers of workbench products must account for differing regional needs.
Under the single OK International brand, the company will be able to apply the full weight of its design, manufacture, distribution and support infrastructure, to better understand customers' product needs and to provide localised support tuned to regional requirements.
The single OK International brand also offers customer benefits regarding sales and support.
As customers look to reduce their supplier base and distributors focus on key brands, the ability to source soldering, dispensing and fume extraction solutions from a single brand name of products that work together, offers significant supply-chain advantages ranging from reduced costs to easier spares management.
Likewise, a more focused global sales channel will speed communications between customers, distributors, product experts and customer service teams.
OK International's Vice President of Marketing, Howard Rupprecht, spoke about the changes: "OK International's focus on the electronics assembly workbench really began in February 2003".
"Our first step was the sale of the OK Industries wire wrapping business, which no longer matched our company objectives".
"Our second step was reorganising Metcal, Techcon and Impell to run as one company instead of three separate entities".
"The company is now accelerating the transition to have all products under one brand, in response to the unique needs of the rapidly evolving global electronics manufacturing sector".
"Existing customers can rest assured that it is business as usual during the move to the single OK International brand".
"They will be working with the same OK International representatives and can expect the same levels of product quality, technical support and customer service".
"We encourage customers to look for the new bold, distinctive logo, based on a printed circuit board design, which we will begin to use in June 2005". Request free introductory details about products from OK International ...
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