Product category:
Light Emitting Diodes (LEDs)
News Release from: OLED-T
Edited by the Electronicstalk Editorial
Team on 08 May 2007
Too much hype damages OLED credibility
CEO admits that the OLED industry has been overly optimistic about the speed of commercialisation of the technology.
Confidence in the organic light emitting diode (OLED) display market was initially undermined by hype from vendors During the infancy of the market it was predicted that OLED would replace LCD within a period of five years
This article was originally published on Electronicstalk on 5 Sep 2006 at 8.00am (UK)
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Now, however, the OLED is on the way to establishing a strong position in mobile applications where the combination of low power consumption and excellent optical performance gives real advantages to consumers.
This is the view of Myrddin Jones, CEO of OLED-T, speaking last week at the Future Horizons International Electronics Forum in Athens, Greece.
"The OLED industry has spent the past few years trying to bring the amazing technology demonstrators to mass production".
Further reading
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Efficient LED material suits mobile applications
The E255a green LED material is highly efficient, making it ideal for mobile product applications with either passive matrix or active matrix driving.
"But the dominant incumbent technology, LCD, has had a 30 year start on the OLED industry with high yields and a mature infrastructure", said Jones.
"The OLED industry was originally too optimistic about the speed of commercialisation of the technology".
"Only now, with new materials bringing improved lifetimes and with the establishment of dedicated active matrix production lines in Asia is the market becoming a reality".
OLEDs are gaining significant market share in the mobile product market in applications such as mobile phones, media players and digital cameras where its high performance and low power consumption benefits deliver improved product performance for mobile products, in particular with video.
OLEDs have numerous technical benefits that make them ideally suited to mobile applications compared with LCDs, including lower power consumption, faster switching speed, broader colour range, higher contrast, up to 30% reduction in weight and 50% reduction in thickness.
"OLED-T has a broad portfolio of OLED materials".
"It has developed a broad patent position and is well-placed in the industry as the market moves firmly into a stage a commercial development", said Craig Cruickshank, Principal Analyst, Cintelliq.
The OLED is developing into an important market for the display industry as well as the chemical industry.
Materials are estimated to make-up 20% of the value of the OLED supply chain.
The worldwide flat panel display market was worth US $70 billion in 2006 and is forecast to rise to $100 billion by 2010 according to major display analysts.
The OLED is the fastest growing nonLCD display technology and by 2010 it is predicted that it will be worth more than $2.5 billion.
OLED-T produces high performance OLED materials for use in the manufacture of OLED displays.
The materials are suitable for both active and passive matrix OLED displays, and can also be used for lighting and flexible displays.
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