Product category:
Optoelectronic Sensors, Switches and Receivers
News Release from: OmniVision | Subject: OV810
Edited by the Electronicstalk Editorial
Team on 25 February 2005
Smart optical sensor is child's play
This week OmniVision Technologies has been offering the toy industry a glimpse into the future of smart toys at the American International Toy Fair in New York.
This week OmniVision Technologies has been offering the toy industry a glimpse into the future of smart toys at the American International Toy Fair in New York The company demonstrated applications that use its new OV810 SmartSensor with optical recognition technology
This article was originally published on Electronicstalk on 21 Feb 2005 at 8.00am (UK)
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OmniVision Technologies has released its first CameraChip based on the Standard Mobile Imaging Architecture introduced by Nokia and STMicroelectronics in January 2004.
The OV810 is the first low-cost optical recognition sensor designed specifically for the consumer toy market.
Toys that incorporate it are able recognise, learn and recall patterns and human faces and react accordingly.
OmniVision believes the OV810 will facilitate the development of many affordable smart toys for mass market introduction by as early as Christmas 2005.
Optical recognition is not new in the toy market.
"Interactive toys such as Sony's Aibo have already employed this technology, but at the high-end of the toy market", said Hasan Gadjali, Director of Marketing for Advanced Products.
"The OV810 is able to provide affordable, intelligent optical sensor technology for mass market toys, is highly customisable for a wide variety of applications and has the potential to create many new categories of toys".
OmniVision demonstrated applications for the OV810, such as facial recognition, motion tracking and pattern recognition, at the American International Toy Fair.
The OV810 is available now and will be priced under $1.50 per unit in die form for volume production.
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