Video processors on show in Santa Clara

On Demand Microelectronics (ODM) is exhibiting its revolutionary solution for HDTV at the GSPx conference on signal processing in Santa Clara, California, on 25th and 26th October 2005.

On Demand Microelectronics (ODM) is exhibiting its revolutionary solution for HDTV at the GSPx conference on signal processing in Santa Clara, California, on 25th and 26th October 2005.

On Booth 401 ODM will present its novel Sven scalable video engine that permits the use of codecs such as MPEG2, MPEG4, H.264, JPEG2000 as well as VC-1/WMV9 for very computing intensive frame formats like 720p30 or 1080i60 by simply modifying the firmware, making Sven the first processor in the market capable of handling high definition multi standard compliant video codec implementations on a fully programmable core.

The Sven is a turnkey solution, which includes all mandatory modules for video encoding and decoding such as frame parsing, entropy decoding and video processing.

From 1700 to 1800 local time on 26th October, Rumman Syed from ODM will deliver a poster session on Sven.

Sven is a programmable video solution platform enabling applications like programmable, multi standard video decoder standards such as H.264, VC-1, MPEG2 etc for resolutions up to 1080i/720p.

The Sven platform enables seamlessly integrated single chip solutions with extreme parameters at lowest costs, making it ideal for the target market of digital consumer electronics.

The platform includes a video processing engine, a picture memory controller as well as the IP to process entropy decoding tasks.

It contains enhanced instructions for CABAC as well as a binarisation extension.

The newly emerging video standards such as VC1 and H.264/AVC (Advanced Video Coding), also known as MPEG4 Part 10, are super efficient video technologies producing high quality video at lower datarates than current solutions for everything from High Definition TV and DVD to 3G mobile phones.

Broadcast services using H.264 need significantly less bandwidth than the currently broadly used MPEG2 coding scheme, compression efficiency is improved by more than 50% and at a much lower bit rate, allowing broadcasters to economically transmit more high definition program content.

These technical developments result in two main challenges for the digital video market.

One challenge lies in the general trend towards the use of multiformat video codecs as broadcasters going to AVC will still use the widely established MPEG2 standard on the chip, next to H.264 and VC-1.

Another challenge of HD formats lies in the high demand of processing power for HD resolutions, which no DSP available in the market can manage.

As further highlight ODM is exhibiting their latest highly flexible control processor for elementary stream processing.

The new VCP Video Control Processor has been designed for elementary stream processing of multistandard video streams in high definition, the near future of high quality consumer video systems and broadcast services.

The fact that ODM's VCP is the first RISC architecture available in the market to process multi standard elementary streams in HD makes it an indispensable module for any digital video applications.

Due to the modular and highly flexible design of the VCP it can be interfaced to any video processing engine via the given data interface thus offloading entropy decoding tasks from the main processor engine.

ODM's VCP is the first module available in the market that processes the elementary stream in software, but despite of the software-programmability ODM's solution is highly competitive in terms of area, resulting in a very cost-effective solution with minimised design - and production costs.

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