Product category:
Design and Development Software
News Release from: Open-Plug | Subject: Elips
Edited by the Electronicstalk Editorial
Team on 18 November 2004
Software framework gains new codecs
A new partnership will deliver Thin Multimedia's 3GPP video and audio codecs for GSM and UMTS handsets with Elips from Open-Plug.
Open-Plug and Thin Multimedia have formed a marketing partnership to deliver Thin Multimedia's 3GPP video and audio codecs for GSM and UMTS handsets with Elips from Open-Plug, to allow mobile phone makers to quickly build new handsets with full multimedia capabilities "As the wireless terminal market becomes more complex, with a growing number of applications and services being integrated in wireless devices, seamless and quick implementation of multimedia features has become crucial for handset makers and operators to maintain or even increase ARPU", commented Eric Baissus, CEO, Open-Plug
This article was originally published on Electronicstalk on 14 Feb 2007 at 8.00am (UK)
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"The partnership of Thin Multimedia and Open Plug delivers a concrete answer to cope with this challenge".
"Rapid and high quality, cost optimised, integration of multimedia applications that is hardware independent is what we deliver to our customers", he continued.
Open-Plug has developed Elips, a new generation of software framework, the first component-based software framework targeting mass-market mobile phones.
Elips sits above the RTOS of a mobile handset and thus offers a hardware independent integration.
Having a small footprint and embedded engine on the mobile phone, the Elips run time system delivers the flexibility of component-based technology with no resource and power consumption penalty, which is of major importance to the mobile market place.
Thin Multimedia provide purely software based video decoder and encoder clients for 3GPP codecs, MPEG-4, H.263 and H.264.
In addition to these, Thin Multimedia supplies a wide variety of standard audio codecs such as MP3, AAC(plus), HE-AACplus V2.0, QCELP and AMR.
Thin Multimedia's codec solutions, which can be modularly implemented under the Elips framework, enable a handset reference design to be turned into a real multimedia enabled mobile phone in significantly shorter development times.
"Thin Multimedia's codecs have been well proven in millions of mobiles currently in use", said David D Kim, SVP of Thin Multimedia.
"Combining Thin Multimedia's codecs with the Elips framework allows handset manufacturers to experience a double benefit, high quality video codecs can be implemented in no time, further reducing time to market".
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