Faith joins in modular handset software group

Faith Technologies is the newest industry leader to sign up to Open-Plug's Configurable Phone Initiative, a cross-industry venture to promote software flexibility in mobile phones.

Faith Technologies, a division of Faith, a leading provider of online music to the mobile market, is the newest industry leader to sign up to Open-Plug's Configurable Phone Initiative, a cross-industry venture to promote software flexibility in mobile phones.

Currently, Faith's mobile sound solution has reached a coverage level of 80% in the Japanese market including iMode and KDDI(au).

Tone generators, using Faith Group technologies, have already been licensed to various ODM and handset makers, not only in the Japanese PDC market, but also GSM, CDMA and 3G markets.

Faith Technologies is a member of the MIDI Manufacturer's Association (MMA) and Faith serves as the Chairperson of the Music Copyright Committee, Mobile group of the Association of Musical Electronics Industry (AMEI) and as the Assistant Group Leader of the AMEI MIDI Standard Committee, Mobile MIDI Working Group.

Denis Escleine, sales manager of Faith Technologies, said: "Faith is active in foundations such as these in order to popularise entertainment on mobile devices".

"We see the concept of the configurable phone, and the Configurable Phone Initiative, as key to ensuring that the industry meets customer's expectations for the delivery of exciting content to 3G phones".

"Our membership of this Initiative is a strategic component in our plans to roll out our technology worldwide".

Eric Baissus, CEO of Open Plug, added: "Faith is a leader in the provision of multimedia content and ring tone download solutions to the major carriers in Japan and US, but also other key carriers in the Asia-Pacific region, including China Mobile, China Unicom and Orange Hong-Kong".

"Their support underlines the importance of the configurable phone concept to the content provision community".

Launched at 3GSM, the Configurable Phone Initiative supports the development of mobile phones with modular software architectures that are easy to adapt with new applications and user interface features during the life of the design - even while the phone is in the field.

Leading networks, phone makers, IC vendors and application developers supporting the initiative include Modelabs, Philips Semiconductors, France Telecom R and D, Sasken and Jaatayu.

Teams from Faith Technologies and Open-Plug have ported Faith's high quality MIDI based audio engines onto Elips.

Through this partnership customers can achieve time to market reduction by using the wide synthesiser solutions available on the quickly configurable framework from Open Plug.

Through the Configurable Phone Initiative, Faith development teams have access to a complete development and deployment framework from Open Plug, including the Elips Studio tool chain, providing a complete software development environment to develop, integrate and download software applications on Elips enabled phones.

They also have available to them complementary configurable phones, and access to the Elips Mobile Edition and Component database, providing a complete application framework and pre integrated applications, including the latest mmI, messaging, gaming, e-mail, browsers, and other applications from Open-Plug's application software partners.

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