ELIPS software runs on TI building blocks

Open-Plug is making its ELIPS Framework and Application Suite available on Texas Instruments' LoCosto and OMAPV0130 OMAP-Vox products.

Open-Plug is making its ELIPS Framework and Application Suite available on Texas Instruments' LoCosto and OMAPV0130 OMAP-Vox products.

This will allow handset makers to design rapidly low- to mid-tier feature-rich phones from a single software package.

The combined systems are being demonstrated in Barcelona at 3GSM World Congress 2007 at both Open-Plug's booth (# 2.1A32) and TI's booth (#8A84).

"Despite the still increasing number of handsets sold in 2006, handset makers' margins are more and more under pressure", says Eric Baissus ,CEO of Open-Plug.

"As a consequence, there is a common understanding that the former model where each market segment had its own application suite is obsolete".

"It becomes clear that there is a need for a single software platform capable of addressing several market segments, meaning software re-usability and therefore economy of scale for handset makers".

"And this is what we are offering today".

"As a member of Texas Instruments' application suite ecosystem, we are committed to work to pre-integrate our framework-based application suite on the TI portfolio and deliver solutions leveraging the performance of OMAP processors and the scalability of 'LoCosto' single-chip platforms".

"By doing so, handset makers can focus on value-added activities such as software customisation".

ELIPS Application Suite consists of complete MMI software integrating all the required features such as WAP, MMS, Java, Email, MP3 music player, DRM, video recorder and player, synchronisation, and connectivity allowing rapid design of high-end multimedia phones based on TI's hardware.

ELIPS Application Suite runs on ELIPS Framework and benefits from its component-based technology bringing the flexibility to easily add and remove applications while simplifying the overall software integration effort.

In addition, Open-Plug provides a set of tools enabling simultaneous software development and simulation, software validation and MMI customisation".

"The Open-Plug approach to provide a single software solution that can address different market segments is a value to handset manufacturers to quickly get to market", says Remi El-Ouazzane, general manager, Texas Instruments 2.5G Business".

"Open-Plug's products are complementary to our 2.5G solutions and by integrating our technologies we are offering a modular solution that meets handset manufacturers' requirements for optimised cost and fast time-to-market".

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