Product category:
Embedded Software and Operating Systems
News Release from: Enea Embedded Technology | Subject: Polyhedra real time database
Edited by the Electronicstalk Editorial
Team on 21 December 2005
Embedded database rings the changes
Polyhedra's real-time database has been deployed by Indian mobile services supplier Bharti Telesoft for its Colour Ring Back Tone solution.
Polyhedra's real-time database has been deployed by Indian mobile services supplier Bharti Telesoft for its Colour Ring Back Tone solution Bharti Telesoft's Colour Ring Back Tone solution adds a new dimension to mobile services by allowing customers to vary their handset ring according to their mood, taste or current environment, helping to bring out the subscriber's creativity, reinforce their brand loyalty and enabling mobile operators to achieve increased revenues
This article was originally published on Electronicstalk on 29 Aug 2001 at 8.00am (UK)
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Key to this development was Bharti Telesoft's decision to use the Polyhedra real time database.
Knowing that scalability and performance of the system were critical factors in the success of the project, Bharti Telesoft evaluated several in memory databases before choosing Polyhedra.
"We chose Polyhedra because of standards support (SQL), its real time performance, its fault tolerance mechanisms and the excellent support we received during the evaluation", said Lalit Manchanda, Technical Manager at Bharti Telesoft.
Running on a Linux/x86 platform, Polyhedra provides the essential data management functions needed by such a large data intensive embedded system.
"This is another example of how important database technology is to the wireless sector and how Polyhedra leads the way in this emerging market", said Nigel Day, Technical Director of Polyhedra".
We are very pleased with the success of the project and we understand that Bharti Telesoft is looking at deploying Polyhedra in some future products".
Indian wireless provider Airtel has been one of the first to deploy this system, promoting their "Hello Tunes" services to their huge 5 million Indian customer base with great success.
The Colour Ring Back Tone solution supports multiple applications over web, WAP, IVR, SMS and USSD and can easily scale to support millions of transactions.
With huge demand for personalised services and the latest ring tones, together with enormous content supply, Bharti Telesoft's Colour Ring Back Tone is a future-proof application that is already widely deployed around the world.
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