Website focuses on local solutions

Edited by the Electronicstalk editorial team Jul 1, 2003

Panduit has relaunched its new-look pan-European website.

Panduit has relaunched its new-look pan-European website.

The interactive site now features new content on the latest product releases and company news and provides details of forthcoming customer events right across Europe, such as seminars, road shows and exhibitions.

It also offers user-friendly navigation with fixed selection menus, including a fixed link to Panduit's online catalogue, which enables visitors to browse through over 50,000 products at the click of a button.

Translated into nine European languages, the website contains information pertaining to Panduit's local markets across the EMEA region and is aimed at customers, distributors and channel partners.

The site has been split into two main sections to facilitate navigation, "network connectivity" and "electrical", which represent the company's two core business units.

Content is now solution-focused so customers can locate information relevant to their needs and new material has been added about Panduit's wide range of partnerships and programmes.

This includes their strategic alliances with industry experts such as Cisco and APC, the Panduit "Tool club" reward programme and the company's certified designer and installer programmes.

The website links up with two other sites: "Panserve", which allows network specifiers to access key specification information to assist their work and Panduit's sister site, hosted in the USA.

According to Panduit's Managing Director of the EMEA region, Robert Kleinschmidt, the aim of the relaunch was to develop a site with a modern look and feel to reflect Panduit's high-tech, innovative corporate culture.

He stated that having a multilingual and solution-driven site, coupled with informative product news was imperative for the company to ensure the site was relevant to customers and their needs.