Product category:
Design and Development Software
News Release from: picoChip Designs
Edited by the Electronicstalk Editorial
Team on 22 March 2006
New VP lines up European distribution
deal
Ultimate Renaissance is to sell picoChip's products through its European network of sales offices.
picoChip has expanded its sales network in Europe with the appointment of David Hutton as Vice President of Sales Europe, and with the signing of a distribution agreement with UR Group under which Ultimate Renaissance will sell picoChip's products through its European network of sales offices Hutton has over 22 years of experience in the semiconductor and wireless industries, having held senior sales and marketing positions at Texas Instruments, IDT and most recently Pericom
This article was originally published on Electronicstalk on 4 Dec 2002 at 8.00am (UK)
Related stories
Baseband technology sorts out 3G infrastructure
A new complete baseband platform for 3G infrastructure is claimed to solve the three critical problems confronting manufacturers.
Software system on chip cuts 3G infrastructure
picoChip Designs has sampled its first device, the PC101, which delivers a massive computational power of 30GMACs per second.
He has also had experience of working in European-based semiconductor IP startups with Silaria and Siroyan.
Commented Hutton: "The establishment of a pan-European sales and distribution network represents a milestone in picoChip's evolution".
"Until now the majority of our sales have been generated from key accounts and long-term partnerships with companies designing wireless equipment".
"This new development not only demonstrates that we have the production capacity to serve smaller customers: it also provides our growing number of wireless customers across Europe with local coverage and support".
"In addition it extends our reach to other applications that demand massive computational power - such as image processing - which can equally benefit from the flexibility and processing power offered by our multicore products".
picoChip's products will be available through the UR Group's offices in Germany, Italy, Spain (also covering Portugal), Sweden and the UK (which also covers Ireland).
Said Angelo Bottigelli, Director Communication Solutions at the UR Group: "picoChip's product range is unique in the outstanding price/performance balance that it offers to a whole range of potential customers, and we are proud to be able to include it in our portfolio".
Added Hutton: "The UR Group is an ideal business partner for us, providing as it does a single, highly motivated sales organisation right across Europe, with a wealth of knowledge and experience in the relevant market areas".
• picoChip Designs: contact details and other news
• Email this article to a colleague
• Register for the free Electronicstalk email newsletter
• Electronicstalk Home Page
Search the Pro-Talk network of sites
