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Product category: Networking Hardware
News Release from: Pleora Technologies | Subject: EtherCast IP Studio
Edited by the Electronicstalk Editorial Team on 13 April 2006

IP-based networking comes to the studio
sector

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A suite of OEM hardware and software products allows designers to create high-performance post-production video applications with standard PCs and IP/Ethernet gear.

Pleora Technologies has unveiled the industry's first suite of OEM hardware and software products for developing high-performance post-production video applications with standard PCs and IP/Ethernet gear Pleora's innovative EtherCast IP Studio suite gives integrators, VARs (value-added resellers), and manufacturers the building blocks needed to create digital video products that slash post-production overhead by greatly reducing the need for specialised equipment

Today, to manage increasing volumes of high-quality digital video and audio, post-production studios have little choice but to deploy specialised video networks.

These networks are expensive, difficult to integrate, and costly to maintain and upgrade.

With Pleora's EtherCast IP Studio products, equipment suppliers can quickly develop more affordable, less complex solutions that leverage the widely deployed, low-cost PC/Ethernet platform.

The four-product EtherCast IP Studio suite allows almost any application that distributes, captures, records, archives, and/or plays back digital video to be implemented using standard PC and Ethernet hardware.

PCs can be used, for example, as video recorders, playback machines, and servers, eliminating the need for costly video capture cards.

Similarly, Ethernet switches can be configured as routing switchers, and Ethernet networks can support real-time workgroup collaboration.

"It's only a matter of time before digital video applications in post houses follow the other broadcast sectors that are migrating to IP networks", said George Chamberlain, President of Pleora Technologies.

"Our EtherCast IP Studio products speed time to market for systems integrators and OEMs that are targeting this lucrative opportunity, allowing them to gain early market advantage".

Pleora's EtherCast IP Studio suite is an affordable set of four elements.

The first piece is the PL1453A EtherCast Video IP Engine, a palm-sized OEM board set that converts SD-SDI (Standard Definition - Serial Data Interface), SDTI (Serial Digital Transport Interface, or SMPTE 305M), and/or DVB-ASI (Digital Video Broadcast - Asynchronous Serial Interface) digital video to IP and streams it in real time over managed Ethernet LANs/WANs.

At the receiving end, there are two options: return the video to its original SD or ASI format using another PL1453A engine, or stream it into PC memory using the EtherCast Driver.

In all scenarios, video quality is superb.

The engines do not compress the video.

Jitter is low, transfers are lossless, and internal engine latency is small and predictable.

onboard buffers can handle the latency of most networks, even multihop connections spanning long distances.

The EtherCast Driver is a ground-breaking software application that runs under Windows on standard Ethernet NICs (network interface cards/chips), eliminating the need for PC video capture cards.

It creates a full-duplex, real-time video path between PC memory and an Ethernet LAN/WAN.

It uses only a small fraction of the CPU capacity, leaving most of the PC's power available for higher-level applications, such as NLE (nonlinear editing) or VTR-like storage and playback.

The driver does not monopolise the NIC.

Regular LAN functions, such as email and web browsing, proceed as usual.

Pleora's third EtherCast IP Studio element is an advanced C++ SDK (software development kit) for capturing real-time video streams, storing them to disk, accessing them from higher-level applications such as NLE packages, and streaming them back over the network.

The fourth element, the EtherCast Configuration Utility, is a PC-based Windows application for detecting PL1453A engines on a network, checking their status, assigning them names and IP addresses, setting packet timeouts, and other functions.

The EtherCast IP Studio suite is available now.

It will be demonstrated at NAB2006, the world's largest electronic media show, in Las Vegas from 24th to 27th April 2006.

Pleora's booth is C4814 in Central Hall.

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