Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: NXP Semiconductors
Edited by the Electronicstalk Editorial
Team on 13 February 2002
Banham takes Philips standard products
to market
Alistair Banham, 46, has been named senior vice president and general manager of the newly formed Philips Semiconductors Standard Products Global Sales and Marketing unit.
Alistair Banham, 46, has been named senior vice president and general manager of the newly formed Philips Semiconductors Standard Products Global Sales and Marketing unit He is responsible for the worldwide marketing and sales activities related to the company's extensive portfolio of discretes and multimarket IC products
This article was originally published on Electronicstalk on 23 Oct 2001 at 8.00am (UK)
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The company has just established a Standard Products sales team that will work as an integral part of the total sales team, and serve as a complement to distribution and OEM channel activities.
"Philips Semiconductors continues to invest in a complete portfolio of multi-market products that serve as the foundation of electronic products that span all applications", said Indro Mukerjee, executive vice president and general manager, Marketing and Sales, Philips Semiconductors.
"I am pleased to announce this addition to our team as Alistair brings over twenty years of experience in perfecting sales and customer relationships in the semiconductor industry".
"As the industry's second leading provider of multi-market products, we have the goal of becoming number one in this market segment", said Rick Goeld, executive vice president and general manager, Discretes and Multi-market ICs Business Unit, Philips Semiconductors.
"As part of our gameplan, we are greatly encouraged to have a person of Alistair's calibre and experience join the team to lead the new sales and marketing initiative".
Prior to joining Philips Semiconductors, Alistair Banham was the president and general manager of ON Semiconductor's European, Middle East and Africa operations.
He has also had extensive experience at Motorola, with global responsibilities for the development and execution of its Electronic Manufacturing Service Industry strategy.
Banham obtained his Bachelor's Degree in Electrical Engineering from Middlesex University in London.
Banham is based in Eindhoven, The Netherlands and he reports to Indro Mukerjee.
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