Bird selects cellular semiconductor solution

Bird - the number one local Chinese cellular phone manufacturer - has chosen a semiconductor system solution from Philips for GSM phones.

Philips and Bird have begun a long-term partnership focused on the advancement of GSM handset designs.

The first development project based on the companies' joint efforts will result in the creation of a leading-edge clamshell phone targeted to the Chinese market.

Bird's new GSM mobile handset will be based on Philips' proven semiconductor system solution.

Engineers from Bird will work in close co-operation with a local Philips team in China to adapt the semiconductor company's established technology into the design.

Bird and Philips have successfully partnered in the past and are currently working on a CDMA system solution together with Holley Communication.

"The design flexibility enabled by Philips' system solution made Philips the best partner for Bird in its drive for new GSM phone designs", said Xu, Vice GM of Bird.

"We look forward to working with Philips on this design project and anticipate that a large number of these state-of-the art phones will be in wide use by 2003.

This is a long-term collaboration that will increase Bird's design capabilities and bring innovative, technologically advanced cellular handset designs to market".

"Our mature semiconductor system solution offers full RF, baseband and antenna functionality in a single easy to design-in system", said Adrian Chu, Director, AP Communications Market Segment at Philips Semiconductors.

"The solution offers handset designers and OEMs fast time to market when developing mobile phones.

We are delighted to be working with Bird on a clamshell design based on our GSM system solution".

Exact specifications of the new phone are currently being set by the project's design and engineering team.

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