Product category:
Reference Designs
News Release from: NXP Semiconductors | Subject: Nexperia cellular system solution
Edited by the Electronicstalk Editorial
Team on 26 June 2003
Cellular system solution speeds Bird to
market
Bird is one of the largest producers of cellular phones in China, and its recently announced ultrathin GSM S228 phone is based on Philips' proven Nexperia cellular system solution.
Bird is one of the largest producers of cellular phones in China, and its recently announced ultrathin GSM S228 phone is based on Philips' proven Nexperia cellular system solution Bird, a leader in software and product design, was able to complete the design, manufacture and production of this new phone in only eight months after selecting the Nexperia solution
This article was originally published on Electronicstalk on 15 Oct 2002 at 8.00am (UK)
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Bird develops modern and cost-effective handsets for the consumer market by using the semiconductor technology and cellular systems know-how of Philips.
"Bird is one of the first companies to bring to market a state-of-the-art GSM phone in such a short amount of time", said Zhao Jian Dong, General Manager of the Bird Hangzhou Research and Design Centre.
"The key enabler to move so fast and to take advantage of this new market opportunity was Philips' Nexperia cellular system solution and the training they provided to our design engineers.
Our relationship with Philips is a long-term collaboration that will increase Bird's design capabilities and bring innovative, technologically advanced cellular handset designs to market".
"The success of our partnership with Bird, one of the leading local Chinese cellular phone manufacturers, underlines the strength of our Nexperia cellular system solution and our commitment to the worldwide cellular market.
We have demonstrated our Nexperia solution can shorten the development time for handset manufacturers", said Peter Baumgartner, Senior Vice President Global Market Segment Mobile and Personal, Philips Semiconductors.
"Bird has a very well developed distribution network throughout China, and very high brand value in these markets".
Bird, which is located in NingBo, is one of the top electronics enterprises in China.
Founded in 1992, it is primarily focused on the development and manufacture of communication products, but is a diverse operation that also makes pagers, handheld PCs, equipment systems and mobile phone accessories.
On average, Bird manufactures 15 million handsets each year.
Bird expects to ship approximately 10 million mobile phones during 2003.
The Philips' Nexperia cellular system solution provides a portfolio of reprogrammable system and IC solutions for mobile-based multimedia applications.
These offer customers flexibility through extensive software IP libraries, which allow software upgradeability to futureproof product designs and provide a fast, low-risk and cost effective route to market.
The advanced system solution comprises digital and analogue baseband processing, RF, power amp and controller, power management unit and LCD driver.
Its software delivery package includes the protocol stack and the technology required to create differentiating features.
GSM, GPRS and AMR standards are supported at 850, 900, 1800 and 1900MHz, making the system solution suitable for worldwide use.
Also included are GPRS Class 10 capabilities and AMR (adaptive multirate) technology - which enables GSM operators to deliver consistent speech quality.
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