Decoder raises LCD TV picture quality

The SAA7154 is billed as the first video decoder, scaler and de-interlacer with picture improvements and memoryless enhanced dependant de-interlacing for use in LCD TVs and monitors.

The SAA7154 is billed as the world's first video decoder, scaler and de-interlacer with picture improvements and memoryless enhanced dependant de-interlacing (EDDI) for use in LCD TVs, monitors and PC peripherals such as TV boxes.

The highly integrated single-chip solution provides manufacturers with outstanding flexibility and functionality for the creation of TV and infotainment products that offer quality LCD pictures.

With the launch of the SAA7154, Philips continues its global commitment to the connected consumer by developing system solutions to enable LCD manufacturers to develop cost-efficient products with short time to market.

Philips has also released a fully flexible reference design kit featuring the new SAA7154 multistandard video decoder and LCD controller, primarily aimed at cost-effective LCD, portable and automotive applications.

As 2003 comes to a close, global consumer demand for high quality TV and infotainment solutions continues to grow rapidly, notably within the LCD TV sector.

According to DisplaySearch, the worldwide leader in flat panel display research and consulting, LCD television panel shipments are forecasted to rise to 36 million units by 2008, resulting in a 19% share of the global TV market.

The SAA7154 multistandard video decoder and reference design kit will offer manufacturers a cost-effective and flexible solution to help them provide quality picture for the growing number of LCD displays.

"Playing a leading role in the growing LCD market and providing manufacturers with state-of-the-art multifunctional and cost-effective chip solutions is key to our business", said Martin Maloney, International Product Marketing Manager, Philips Semiconductors.

"Our SAA7154 highly integrated chip solution enables global manufacturers to define TV and infotainment products with optimum picture quality - in both a cost-effective and completely flexible manner and in line with market demand".

While supporting international TV standards, the SAA7154 provides 10bit A/D conversion together with enhanced and adaptive 2D two-/four-line comb filter video decoding capabilities, integrated and more sophisticated scaling algorithms, as well as more versatile vertical blanking interval (VBI) data processing features such as closed captioning and V-chip processing.

Additional key facets include support of high definition (HD) component video aptitudes, greater robustness with VCR signals and optional direct control of LCD panels.

The SAA7154 also offers high-end picture improvement techniques such as flesh-tone correction and colour transient improvement for optimum picture quality.

The SAA7154 is now being sampled with key customers.

Mass production is expected to begin in Q1 2004.

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