Product category:
Reference Designs
News Release from: NXP Semiconductors | Subject: Nexperia TV520 reference design
Edited by the Electronicstalk Editorial
Team on 07 March 2006
Design cuts the cost of quality LCD TVs
The highly integrated, hybrid Nexperia TV520 reference design allows best in class picture quality for LCD TVs at considerably lowered costs.
Philips has introduced the highly integrated, hybrid Nexperia TV520 reference design that allows best in class picture quality for LCD TVs at considerably lowered costs The customer can design a product and bring it to market in as little as three months with this integrated production-ready design
This article was originally published on Electronicstalk on 23 Oct 2001 at 8.00am (UK)
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The high integration level of the hybrid ATSC/DVB solution offers an easy design-in process for TV manufacturers and translates into a reduced bill of materials of up to 50% compared with alternative solutions.
The new reference design supports both analogue and digital TV broadcast standards and meets the rapidly growing demand for convincing high definition picture quality and great sound experience on small screen LCD TV sets at an unprecedented price point.
"The LCD TV market is seeing greater than 20% price erosion per year, which means that manufacturers must be vigilant in removing cost from their products almost as soon as they hit the market".
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"At the same time, regulations like the US FCC mandate requiring all TVs to be digital by February 2007 means that TV makers must also have their new digital TVs ready for the Christmas season 2006, with a short time to market and the latest picture quality technologies that consumers expect from a new LCD TV", said Paul O'Donovan, Principal Analyst, Gartner.
"If you put these two driving forces together it is clear that system solutions which lower costs and add features in a short timeframe, are extremely well-suited to this environment".
"The Nexperia TV520 family is expressly designed to facilitate the transition to digital TV at very competitive price points" said Jos Klippert, Marketing Director, Digital TV solutions, Philips Semiconductors.
"Today people want to have digital reception functionalities on the TV and with this become truly connected consumers".
"As high definition TV content becomes increasingly available, they are seeking LCD TVs that offer the highest quality viewing experiences in both analogue and digital at an affordable price".
"LCD TVs built on the TV520 family are ideally positioned to fulfil both those needs and will greatly expand the market for new TV technology".
The first two members of the TV520 reference design family are the TV520/20 and the TV520/30.
The TV520/20 reference design was developed for mainstream LCDs, but is supplemented by the TV520/30, which allows set makers to offer further picture quality enhancements.
All members of the family are pin-to-pin compatible which means TV designers can re-use the investments across a range of products.
The TV520/20 system solution also includes a field-proven ATSC software stack and customisation tools that enable TV manufacturers to simplify the design cycle while offering best-in-class picture performance and auto picture control features.
The TV520 reference design is built on the Nexperia Home PNX853X media processor, which provides the IP blocks for MPEG de-multiplexing and decoding, video scaling, de-interlacing, noise reduction, all kinds of video featuring, video rendering, audio decoding, digital to analogue conversion and audio featuring.
It also contains a High Definition Multimedia Interface (HDMI) and an SD/HD analogue component input.
The TV520 is also scalable to higher-end TV solutions by simply adding a variety of Philips companion processors, such as the Nexperia PNX505x.
Using the TV520/20 system reference design will allow TV makers to reach a bill of material of less than US $45 for the required analogue and digital processing functionality.
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