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Product category: Communications ICs (Wireless)
News Release from: NXP Semiconductors
Edited by the Electronicstalk Editorial Team on 21 June 2007

Austrian centre to focus RFID efforts

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RFID design centre will improve the performance and reliability of existing systems by thoroughly testing applications under real-life conditions.

NXP Semiconductors has established a Reference Design Centre (RDC) with a brief to ease the deployment and adoption of RFID technology Based near Graz, Austria, the RDC improves the performance and reliability of existing RFID systems by thoroughly testing applications under real-life conditions for various industries such as pharmaceutical, manufacturing and retail

Working in collaboration with key industry bodies such as EPCglobal and the ISO, the facility will help NXP and its partners to deliver RFID solutions with optimum read ranges and system configuration.

The RDC will develop new RFID solutions with a "frequency-agnostic" approach, as wireless frequency ranges are assessed and recommended based on the exact needs of the individual application.

"The successful adoption of RFID hinges on smoothing out the issues surrounding interoperability and standardisation, as in the past various stakeholders have developed solutions independently of each other", says Andrew Nathanson, Practice Director, AIDC/RFID Technologies, Venture Development Corporation..

"In order for organisations to be able to benefit from business-ready RFID solutions, there needs to be greater collaboration between all parties to ensure greater synchronicity in the use of RFID".

"RFID technology fundamentally changes how organisations operate, so it is essential that, before implementing RFID solutions, all the elements are ready to use in your business environment", says Jan-Willem Reynaerts, General Manager, RFID, NXP Semiconductors.

"In the past, system integrators have only been able to find out how components perform in actual applications when conducting trials with end-users".

"An environment such as NXP's RDC ensures these solutions are business ready, removing the need for beta testing, improving the calculation for the return on investment and providing an extra level of confidence for the customer".

One of the key applications for RFID is in the retail supply chain - on pallet, case and item level.

The technology provides benefits, such as a more efficient goods receiving process and improved anticounterfeit protection.

In the future RFID will shorten checkout processes and enable an even better service for the customer.

Keen to continually improve its logistical processes, Germany-based Metro Group is working with NXP, using the RDC to test a range of UHF RFID tag readers for use in its in high-density warehouses across Germany.

"It's good to see NXP open a facility dedicated to the advancement of RFID and industry-wide research".

"We know that RFID benefits the supply chain for our as well as several other sectors by offering an excellent level of efficiency and transparency".

"The next step is to ensure that each application is optimised, which is the objective of the RDC", says Dr Gerd Wolfram, Managing Director of MGI Metro Group Information Technology.

"The RDC provides the necessary infrastructure required to evaluate RFID solutions for businesses like ours including labs, testing equipment and pallet moving equipments to recreate the most appropriate real-life conditions".

NXP's RDC application specific analysis and optimisation transcends the simple design-in of products.

All elements of the solution can be developed and evaluated from the first engineering sample to the middleware and the final product.

Through collaboration with all stakeholders, this approach ensures that systems integrators and end users can rely on performance and benefit from improved return on investment.

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