Product category:
Communications ICs (Wireless)
News Release from: NXP Semiconductors
Edited by the Electronicstalk Editorial
Team on 27 July 2007
Singapore is central to wireless USB
development
NXP is aiming to invest more than Eur 90 million over the next five years to make W-USB a mainstream technology.
NXP Semiconductors is expanding its operations in Singapore for wireless USB (W-USB) technology development Over the next five years, NXP will invest over Eur 90 million, as part of its planned annual R and D investment, to make W-USB a mainstream technology enabling efficient connectivity among various consumer devices
This article was originally published on Electronicstalk on 23 Oct 2001 at 8.00am (UK)
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Building on the company's pole position in the USB transceiver market, NXP's USB Innovation Centre in Singapore will collaborate with the team in the USA to further develop its expertise on the complete technology development lifecycle for W-USB: standardisation, IC design, test and product engineering, system and software development, as well as marketing.
OEMs and ODMs seeking to adopt W-USB technology will have access to a highly-qualified and focused talent pool to enable rapid integration and quick time to market.
For consumers, W-USB allows faster (480Mbit/s), short-range (10m) data transfers, outperforming current Bluetooth and Wi-Fi transfer rates between consumer devices.
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"W-USB promises to bring greater connectivity and convenience to mobile phones, consumer electronics and PC peripherals".
"We believe it will be a key enabler to realise consumers' demand for connecting information and entertainment anytime anywhere", says Marc Cetto, EVP and General Manager, Mobile and Personal Business, NXP Semiconductors.
"Our investment in manpower, equipment and IP creation, together with the support of Singapore Economic Development Board (EDB), empowers the development of state-of-art W-USB to further our leadership position".
"With a multicultural, knowledge-intensive engineering talent base, Singapore is a strategic location for NXP's R and D programme, replete with the EDB's cluster strategy for industrial impetus".
"NXP's decision to expand its Singapore Innovation centre for its on-going developments in Wireless USB is an endorsement of Singapore's strengths in cutting-edge innovation in technology and strong foundation in electronics industry", says Swee-Nian Lim, Executive Director of the Electronics Cluster, Singapore Economic Development Board.
"Since its inception more than 10 years ago, NXP Innovation centre has trained and developed a core group of high-calibre R and D talent and strengthened the semiconductor industry in Singapore".
NXP offers one of the industry's broadest USB portfolios.
NXP's device controllers do away with the hub and dongle approach to Wireless USB.
They combine the ease of use and speed of wired USB with the convenience of wireless connectivity for high-speed picture transfers, music downloads, printing and data synchronisation for mobile phones, consumer electronics and PC applications.
For instance, the low-power small-footprint ISP3582 integrates directly into end systems at the board level, allowing a seamless replacement of wired USB in today's current systems.
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