Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: NXP Semiconductors | Subject: NXP Nexperia Cellular System Solution 7210
Edited by the Electronicstalk Editorial
Team on 04 February 2008
Linux reference cuts multimedia costs
The 3G Purple Magic phone has been optimised to provide large volumes of affordable data-capable devices for emerging markets.
NXP Semiconductors and Purple Labs have released a 3G Linux reference feature phone offering video telephony, music playback, high-speed internet browsing and video streaming at a transfer price below US $100 The new Purple Magic phone serves as a reference design for phone manufacturers creating entry-level 3G handsets, including those targeting mobile markets such as Southeast Asia, Eastern Europe and Latin America
This article was originally published on Electronicstalk on 23 Oct 2001 at 8.00am (UK)
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According to the GSA mobile industry trade group, there are now 197 commercial 3G/WCDMA networks in 87 countries, but the adoption of 3G services is concentrated in mature European and Asian markets.
The viability of 3G services in emerging markets requires large volumes of affordable data-capable devices, and the 3G Purple Magic has been optimised to meet this market challenge.
"During the recent holiday period, mobile operators were purchasing entry-level 3G phones for US $120 to US $145", said Simon Wilkinson, CEO of Purple Labs.
"Leveraging our Linux technology, the Purple Magic design now enables manufacturers to deliver compelling 3G products at a transfer price below US $100".
The Purple Magic reference phone is based on the NXP Nexperia Cellular System Solution 7210 for 3G, coupled with the Purple Labs Linux suite and is available as a fully integrated, turnkey solution.
Production of an initial quantity of fully working phones has enabled Purple Labs to undertake considerable testing and validation, further reducing investment and time to market for OEMs and ODMs that leverage the Purple Magic design.
NXP offers powerful 3G and 3.5G multimedia platforms running on a single ARM926 processor core.
The Nexperia Cellular System Solutions with Linux support true UMTS performance, delivering seamless service coverage in 2G and 3G networks as well as advanced multimedia features that allow consumers to take full advantage of next-generation applications and mobile operator services.
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