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Product category: Stand-Alone Instruments
News Release from: Polar Instruments Europe
Edited by the Electronicstalk Editorial Team on 14 September 2001

Korea is the latest Polar region

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Polar Instruments has opened a sales and service office in Seoul, South Korea.

Polar Instruments has opened a sales and service office in Seoul, South Korea The move is in recognition of the strategic importance of the Korean market as a major producer of PCBs and home to some of the worldûs leading electronics manufacturers

Polar Instruments Korea has been created out of Hanoh Trading - Polar's distributor in Korea for more than 12 years.

Hanoh's owners and managers JS Bae and KI Kim, bring their extensive knowledge of the Polar range, its applications and the customer base in Korea to run the new operation.

Amit Bhardwaj, Managing Director of Polar Instruments for Asia Pacific region explains: "Korea is the third biggest market for Polar in terms of sales turnover after USA and Taiwan.

It is of immense importance because so many of our key customers are manufacturing here.

We are pleased to invest further to continue to strengthen our local presence here".

Martin Gaudion, Sales and marketing Director, Polar Instruments adds: "JS Bae and KI Kim have done an excellent job for us to date as distributors in the region.

Our confidence in the success of Polar Korea is based on their considerable technical competency and the established reputation of the Polar brand".

Polar's customers in Korea include Samsung Electromechanics, the Korean Power Company, Simmtech, the Korean Army and many others.

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