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Exhibitions, Courses, Conferences and Training
News Release from: Electronica
Edited by the Electronicstalk Editorial
Team on 22 November 2006
Electronica sets new records
According to a survey performed by TNS Infratest, 87% of the exhibitors and 94% of the visitors assessed Electronica 2006 as "very good to good".
During the four days on which it was held, Electronica 2006 set new records From 14th to 17th November 2006, the exhibitors recorded higher numbers of visitors at their booths
This article was originally published on Electronicstalk on 4 Nov 2004 at 8.00am (UK)
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Practically every leading electronics company will be represented at Electronica, many showing new products and applications.
Furthermore, the quality of the visitors and the international mix among them rose significantly.
The economic upturn made its presence felt in every hall.
Both exhibitors and visitors alike gave the trade show top marks.
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According to a survey performed by TNS Infratest, 87% of the exhibitors and 94% of the visitors assessed Electronica 2006 as "very good to good".
The survey also revealed that 89% of the exhibitors and 86% of the visitors expect that the economic upswing will carry on or that the current market situation will continue to hold.
Jurgen Weyer, Managing Director of Freescale Halbleiter Deutschland, comments: "At Electronica 2006, we experienced the positive mood on the market".
"For us, this trade show is the definitive international platform for making high-value contacts".
"Electronica 2006 enabled us to speak with our customers - all the way to the highest levels of management".
The fine-tuned trade show concept and the positive tone on the market contributed to the fact that more electronics professionals attended Electronica 2006 than attended the previous event.
Approximately 78,000 industry experts (2004: 74,200) came to Electronica 2006 and ensured that the trade show was bustling with activity for four days.
This represents an increase of 5%.
The trend towards an increasing percentage of the visitors coming from outside Germany continued.
Ralf Kuhlmann, Managing Director, Rittal Electronic Systems, comments: "We had 20% more traffic at our booth than in 2004".
"We were able to welcome a very international public, and many visitors from Asian countries".
compared with the last time that Electronica was held, the share of international trade visitors rose by another percentage point to 45%.
High growth rates were recorded for the USA, the Central and Eastern European countries, Russia, Israel, China, Japan, India and Brazil.
This was also noticeable at the AVX booth: "What was new this year was the high percentage of visitors from high-growth emerging markets like Eastern Europe", reported R Craig Hunter, Director of Worldwide Sales Communications.
Once again, the organisers were able to increase the share of electronics professionals among the visitors and draw a more highly qualified group of visitors: 99.3% (2004: 98.7%) of the visitors were from the field of electronics.
The percentage of Electronica visitors who hold a position of leadership in their company rose to 72% (2004: 69%).
Decision makers accounted for 93% (2004: 88%) of the visitors, and 29% (2004: 24%) have the final say in decisions.
The exhibitors were more than satisfied with the high calibre of their contacts: "Electronica is the industry's meeting place and a genuine decision-maker trade show", said Lucio Bossi, Managing Director, STMicroelectronics.
Another factor contributing to the rise in the number of visitors was Electronica 2006's sharpened focus on applications.
With "Electronica automotive", "Electronica embedded", "Electronica wireless" and "Electronica MicroNanoWorld", the electronics industry's growth sectors present themselves on individual platforms.
Their congresses, forums and dedicated exhibition areas attract many visitors.
Mark Britton, European Marketing and Communications Manager, Future Electronics, appreciates the new concept: "We like the new application orientation of Electronica, as the whole industry is going towards applications".
The "Electronica automotive conference" enjoyed a successful debut.
It drew 230 delegates right from the start.
In hall A6, "Electronica automotive" presented the latest developments, innovations and trends in automotive electronics with its own exhibition area and forum.
Joachim Kornmayer, Product Marketing, Semiconductors Automotive Electronics at Robert Bosch was pleased with this presentation environment: "The concept for the automotive hall works".
"Our target group is here, and I would be very pleased if Electronica would continue to cover the automotive sector in this form".
The organisers for Electronica will be fulfilling this wish.
Klaus Dittrich, Managing Director of Messe Munchen International: "With the new concept, the 'Electronica automotive' segment was extremely well received".
"We will continue to expand this area".
The exhibition areas for semiconductors and for embedded systems also attracted many visitors.
The trade show was also a great success for the ZigBee Alliance, which was represented at "Electronica wireless" with several member companies.
Brent Hodges, Vice President, Marketing and Business Development: "We used 'Electronica wireless' to introduce ourselves and the first ZigBee-certified products".
"We enjoyed having a very targeted audience".
Approximately 800 participants visited the congresses for the automotive, wireless and embedded fields.
The Electronica trade show is considered an international summit meeting for the global electronics industry.
As the world's leading trade show in this segment, it presents the entire spectrum of electronics and shows the latest trends and developments - for components and systems, and also for applications.
For Electronica 2006, a total of 2961 international exhibitors covered an overall exhibition area of 152,000m2 of floor space spanning the New Munich Trade Fair Centre's 14 halls.
The percentage of companies coming from outside Germany rose to 60%.
There was a significant rise in the number of exhibitors from China, the USA, the UK and Hong Kong.
Numerous companies used Electronica to hold high-level management meetings.
This fact was confirmed by Helga Miech, Marketing Communications Controller, Renesas: "One third of our executive board from Japan was present".
"They used the trade show to speak with other board-level executives and chief purchasing officers".
At the CEO Round Table on the subject of "Driving forces for innovations in the electronics industry", which was held on the opening day of the trade show, major industry players discussed their views: Frans van Houten, President and CEO, NXP Semiconductors; Satoru Ito, Chairman and CEO, Renesas Technology Corp; Michel Mayer, Chairman of the Board and CEO, Freescale Semiconductors; and Dr Wolfgang Ziebart, President and CEO, Infineon Technologies.
This panel discussion generated strong audience interest.
With over 200 industry experts in attendance, every seat in the forum was taken.
Electronica 2008 will take place from 11th to 14th November 2008 on the grounds of the New Munich Trade Fair Centre.
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