Product category:
Programmable Logic Devices
News Release from: QuickLogic
Edited by the Electronicstalk Editorial
Team on 28 October 2003
Whipple looks for new opportunities
Arthur O Whipple is the new Vice President of Business Development at QuickLogic Corp.
Arthur O Whipple is the new Vice President of Business Development at QuickLogic Corp The new position was designed to establish partnerships with companies offering complementary technology that, when coupled with QuickLogic's ESP products, offers compelling system solutions for markets that QuickLogic already serves
This article was originally published on Electronicstalk on 8 Jul 2008 at 8.00am (UK)
Related stories
Logic platforms add high-speed UART options
Offers a power-efficient single-chip solution to expand the interfacing capability of a mobile application processor, for example to support high-datarate Bluetooth.
Programmable platform shrinks to chip scale
ArcticLink reduces design time and risk for mobile product developers by embedding hard-wired host controllers with a programmable fabric - all in a single low-power device.
Whipple will also focus on identifying new products and sales channel strategies with the goal of positioning QuickLogic into emerging, high volume segments.
"The marked rise in ASIC costs, the heightened awareness of the need to protect intellectual property, and the time to market pressures facing the system designer, clearly present a huge opportunity for QuickLogic's family of highly secure, programmable products", said Tom Hart, Chairman, CEO and President of QuickLogic.
"Art will play a pivotal role in identifying the programs that QuickLogic should deploy to maximise our value to our customers".
Whipple joined QuickLogic in 1998 as its CFO and was most recently the Vice President and General Manager of Logic Products.
Brian Faith, a seven-year veteran of QuickLogic, has been promoted to Director of Marketing, Logic Products, to take on Whipple's former function.
"The Vialink technology, that underlies all of QuickLogic's products, has enabled QuickLogic to release the Eclipse-II family of programmable devices that provide product leadership in the FPGA segment in terms of standby and dynamic current draw", continued Hart.
"Brian's immediate focus will be to increase QuickLogic's share of the FPGA business in power-sensitive applications in portable medical, PDA, and consumer markets".
Whipple's other semiconductor experience includes finance and engineering positions with Monolithic Memories, Fairchild Camera and Instrument and Westinghouse Electric Corporation.
He holds a BSEE from the University of Washington and an MBA from Santa Clara University.
Faith has held several positions in engineering, sales, applications and marketing at QuickLogic.
He holds a BSCE, has completed postgraduate work in engineering management, and has also served as an adjunct lecturer at Santa Clara University.
• QuickLogic: contact details and other news
• Email this article to a colleague
• Register for the free Electronicstalk email newsletter
• Electronicstalk Home Page
Search the Pro-Talk network of sites
