Italian operator aims for games expansion

Qualcomm and Telecom Italia have announced an agreement to launch wireless data services based on Qualcomm's Brew solution.

Qualcomm and Telecom Italia, through its mobile unit TIM, the largest wireless operator in Italy, have announced an agreement to launch wireless data services based on Qualcomm's Brew solution.

TIM plans to reinforce its leadership position in service innovation on 3G and HSDPA networks by making a variety of new applications and services available to its subscribers, including premium 3D mobile game titles by Gameloft through the Brew Gaming Signature Solution.

With the uiOne offering, TIM users can also gain access to "Idle Mode", a dynamic TIM idle screen with the ability to subscribe to live content feeds, as well as downloadable "Themes", a series of skins that allow subscribers to customise the complete look and feel of their phone's user interface.

Following launch of the new services, both the 3D mobile games and themes can be purchased and downloaded over the air using Qualcomm's Brew solution.

"TIM's decision to launch Brew services in Italy underscores the momentum we are seeing for the Brew solution with European operators", said Peggy Johnson, president of Qualcomm Internet Services and MediaFLO Technologies.

"We believe there will be an accelerated drive toward native games in Europe in 2007, and TIM is poised to lead that charge by launching the proven, high-quality experience that the Brew Gaming Signature Solution provides".

"The uiOne offering allows TIM to greatly enhance the user's ability to discover key services, and its 'Themes' offering will deliver device customisation that will allow TIM to differentiate its services".

"We believe adopting the Brew solution will allow TIM to greatly improve usability and introduce innovative premium data services across multiple handsets", said Massimo Castelli, Chief Marketing Officer, Telecom Italia.

"The Brew Gaming Signature Solution, with high-calibre 3D games from world-class publishers like Gameloft, and TIM's downloadable themes will deliver a unique user experience that will greatly improve our subscribers' enjoyment of our mobile services".

The Brew solution will initially support TIM services on two handsets based on Qualcomm's MSM chipsets that will support robust 3D graphics and audio/video capabilities.

The Samsung Z630 will offer TIM subscribers access to high-quality 3D wireless games.

The Onda N5050 will offer the same services plus the "Idle Mode" user interface and a range of custom TIM downloadable "Themes".

The Brew solution drives the discovery and delivery of innovative data services.

It includes several offerings such as: uiOne for rich, integrated and dynamic user experiences with fast access to high-revenue services on wireless devices, and deliveryOne for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services.

Back to top