Siano signs to add Flo to multistandard TV

License agreement paves the way for Siano to develop a multistandard MDTV receiver chip supporting Flo, in addition to other standards.

Qualcomm has licensed Siano Mobile Silicon to use its patented technologies to design, manufacture and sell certain semiconductor chip products that implement Flo technology.

This license agreement paves the way for Siano to develop a multistandard MDTV receiver chip supporting Flo, in addition to other standards.

Flo technology, a broadcast innovation and key component of the MediaFlo System, is a globally recognised air-interface technology with multiple technical specifications ratified by the Telecommunications Industry Association (TIA).

Furthermore, the International Telecommunication Union (ITU-R), recently recognised Flo as an ITU-R recommended technology for the broadcasting of multimedia and data applications for mobile reception on handheld devices.

The Flo air interface is designed to increase capacity and coverage and reduce cost for multimedia content delivery to mobile handsets.

Siano, a global provider of multistandard MDTV receiver chips, has been a member of the Flo Forum for the past year.

The agreement with Qualcomm enables Siano to develop and market Flo chips to its customers, with possible integration onto its multistandard chip.

"Qualcomm is pleased to sign this Flo agreement with Siano, the second company to participate in Qualcomm's Flo chip programme, announced in September 2006 and designed to enable companies to develop and market Flo chips incorporating Qualcomm's patented technologies without payment of royalties to Qualcomm", says Marv Blecker, President of Qualcomm Technology Licensing.

"This agreement with Siano reinforces the strength of this programme and demonstrates the growing demand around the world for high-quality mobile broadcast services".

"The agreement with Qualcomm exhibits a natural progression of the theme led by Siano, namely the multistandard mobile TV concept", says Alon Ironi, CEO of Siano "Signing this agreement follows the requirement of some of our customers that are seeking an independent Flo solution, either as a stand-alone chip or as a hybrid with other mobile TV standards".

"We are fully committed to continuing to provide our customers with TV Everywhere solutions".

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