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Product category: Embedded Software and Operating Systems
News Release from: RadioScape
Edited by the Electronicstalk Editorial Team on 12 July 2005

Hong Kong expansion shifts RadioScape's
focus

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RadioScape has opened new offices in Hong Kong as part of a multi-million-dollar expansion into the Asia Pacific region.

RadioScape has opened new offices in Hong Kong as part of a multi-million-dollar expansion into the Asia Pacific region In less than a year, RadioScape has outgrown its initial premises, which opened with six staff

The new Asia Pacific Operations Centre will have 20 staff by the end of this quarter with all core functions being represented in Hong Kong.

The operations centre not only provides local sales and engineering support for radio manufacturers who are primarily based in southern China, particularly around Shenzhen, but is also the hub of RadioScape's module manufacturing and logistics team.

In addition, RadioScape has a dedicated customisation group in the centre, which is also being expanded to create additional engineering facilities for custom software and hardware development to provide customers with innovative and differentiated products.

At the launch event, hosted by RadioScape's CEO, John Hall, demonstrations were provided of the company's innovative products, all of which are based on RadioScape's unique "software defined digital radio" approach.

These included RadioScape's Digital Audio Broadcasting (DAB) Professional Broadcasting Suite that is used at the heart of the world's largest DAB broadcasting operation located in the UK and has over 40% global market share.

On the receiver side, RadioScape's extensive range of highly successful DAB receiver modules was shown.

These are used by many leading radio manufacturers to provide a rapid, reliable, and inexpensive route to market.

The latest addition, the RadioScape RS500, can also receive Digital Radio Mondiale (DRM) broadcasts - a technology that is exciting radio broadcasters around the world as it opens up new business possibilities.

Representing the DRM Consortium at the launch, John Sykes, Project Director for Digital Radio at the BBC, explained the exciting role that DRM will take in bringing high quality digital radio reception to countries across the Asia Pacific region.

He urged the region's receiver manufacturers, who supply nearly all of the digital radios sold in the world today, to ensure that DRM figured in their plans for 2006.

Another innovative technology demonstrated at the event, which is being pioneered in the Asia Pacific region, is Digital Multimedia Broadcasting (DMB).

DMB enables video to be received on a mobile device and is based on proven DAB broadcast and receiver technology.

RadioScape is working closely with broaDCasters and receiver manufacturers in trials that are currently underway in many countries in the region, including China and Korea.

At the opening, John Hall commented that he was delighted with the way that RadioScape's Hong Kong operation had grown and that RadioScape intended to keep developing in this region.

"China is the centre of digital radio manufacturing for the world", he added.

"Having a dedicated team here in Hong Kong enables us to provide the best possible levels of customer assistance and support for this rapidly growing market".

"We are also located close to our module manufacturer, Zastron, part of Nam Tai Electronics in Shenzhen, so that we can ensure that module production runs efficiently and that innovations and customised modules progress through rapidly".

"Our head office may be in London, but the commercial heart of our operation is rapidly moving east".

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