Acquisition creates UK UPS giant

Riello UPS has purchased the uninterruptible power systems sales and service business of Advance Galatrek.

Riello UPS, Europe's second largest manufacturer of UPS equipment, has purchased the uninterruptible power systems sales and service business of Advance Galatrek (Advance Electronics).

The new business will be known in the UK as Riello Galatrek, and will operate as a wholly owned subsidiary of Riello of Italy, from new premises located on Wrexham Industrial Estate, just outside Wrexham.

The remainder of Advance Galatrek's existing power quality management business, including voltage surge suppressor, constant voltage transformer and voltage stabiliser manufacturing will continue to operate from its current premises as Advance Electronics, under the AEL Group brand.

The purchase of Advance Galatrek's UPS sales and distribution operation sees Riello Galatrek becoming the dominant force in the UK UPS market, with a presence in all key sectors, including telecomms, Internet, voice and data comms, industrial, manufacturing, healthcare, rail and banking.

Thanks to the collective experience, knowledge and skill sets of both Advance Galatrek and Riello, existing and potential customers will receive the most comprehensive series of products and services available from any supplier.

Products offered will include Riello designed and manufactured uninterruptible power systems, ranging up to 6MVA, complemented by UK sourced battery extension pack and UPS accessories.

As well as its exceptional product range, Riello Galatrek will capitalise on the substantial experience that Advance Galatrek has acquired in the UPS industry.

This will enable the new company to offer even higher levels of service in the pre-sales, after-sales and support arenas.

Because Riello Galatrek regards management continuity as an important element of customer service, Advance Galatrek's Robin Koffler has been appointed as General Manager of the new company.

Three Phase Sales Manager Leo Craig and Service Manager Colin Griffiths will continue their respective roles within Riello Galatrek.

The significant economies of scale brought about by the purchase will allow Riello Galatrek to offer the best possible value to its customers, through initiatives that will include increased product modularity, combined with regular launches of new products and service initiatives.

According to newly appointed Riello Galatrek General Manager Robin Koffler, the new structure will allow the company to operate as a fully-fledged UPS power protection provider, with an integrated suite of products and services across the whole sector.

"Prior to the acquisition, both Advance Galatrek and Riello boards gave extensive thought to the advantages that a purchase would bring.

The synergy that exists between Advance Galatrek's UPS business and Riello will provide the perfect springboard to give both existing and new customers the most complete uninterruptible power system offering available anywhere in the marketplace", he stated.

"We are delighted at the way our business relationship with Riello has expanded since it was established in 1995, and are very much looking forward to working with Riello as a subsidiary, supporting its pan-European and global activities.

In addition, we are certain that visits and training schools at the Riello factories in Verona and Milan will demonstrate both to new and potential customers the leading approach taken by Riello throughout its UPS activities", concluded Koffler.

Roberto Facci, Riello UPS Sales and Marketing Director commented: "The purchase of Advance Galatrek's UPS business provides us with a stable platform through which to support our UK partners and to grow our overall market share.

Our philosophy of global reach, combined with local knowledge, means that Riello Galatrek will be able to capitalise on the key customer and supplier relationships that have been forged over the past few years, while calling on the vast resources of Riello UPS as global partner".

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