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News Release from: Road Warrior Group
Edited by the Electronicstalk Editorial
Team on 08 September 2003
Executive programme offers help with US
market
The Road Warrior Group has launched an executive programme to help UK companies position themselves to exploit the US electronics market upturn.
The signs of a recovery in the US electronics sector are here Silicon wafer starts in Q2 were up by 8.6% over Q1 and worldwide fab utilisation exceeded 85% for the first time in years
This article was originally published on Electronicstalk on 8 Nov 2004 at 8.00am (UK)
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The Road Warrior Group has launched an executive programme to help companies position themselves for this market upturn.
Targeted at Managing Directors and Sales Executives of European electronics companies, the October 7th programme helps companies increase sales in the US OEM electronics market.
Because the US environment consistently wrong-foots UK companies not experienced there, the programme takes the novel path of pairing UK delegates one-on-one with US executives who have done this before.
In the spirit of building on US/UK success stories, programme participants will join a meeting of the US Special Interest Group of Cambridge Network to hear war stories and advice.
After a concentrated day of learning and sales planning, participants are invited to Silicon Valley in California for a set of tailored meetings with companies relevant to their US sales plans.
"The challenge is to win sales against North American competitors in their own backyard", said Jeff Weigel, one of the Road Warrior Group's founders.
"It really can be done as long as UK entrants go in with the right approach, contacts and expectations.
We at Road Warriors make that happen".
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