Product category:
LCD Modules
News Release from: Rutronik Elektronische Bauelemente
Edited by the Electronicstalk Editorial
Team on 20 March 2006
Taiwanese LCDs come to Europe
Rutronik has expanded its Displays and Embedded Boards Division by signing a distribution agreement with Taiwan-based LCD manufacturer United Radiant Technology.
Rutronik Elektronische Bauelemente has expanded its recently created Displays and Embedded Boards Division by signing a distribution agreement with Taiwan-based LCD manufacturer United Radiant Technology (URT) The new franchise agreement covers: Central Europe, including Germany, Austria, Switzerland, Benelux and France; Southern Europe, Italy and Spain; and all Eastern Europe
This article was originally published on Electronicstalk on 15 Aug 2006 at 8.00am (UK)
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URT is placed fourth in the Taiwanese LCD ranking, making it a big player in the hotly contested LCD market.
Until now the company has confined itself primarily to Asian and US markets.
Now its strategy envisages a far stronger marketing commitment in Europe.
For Rutronik the distribution agreement heralds synergies and an expansion of its Displays and Embedded Boards product portfolio.
Like the company's Active, Passive and Electromechanical divisions, Displays and Embedded Boards features a broad product range, enabling customers to design their applications without depending on any one manufacturer.
The technical "point man" for URT at Rutronik is Michael Marks, Marketing Manager, Displays and Embedded Boards.
He is an industry specialist who has been familiar with URT since its beginnings and has already produced numerous designs.
URT has been established in the passive LCD segment since 1990.
Its product portfolio covers standard LCD modules through to customised (turnkey) solutions that form the company's focus.
It was already involved in an earlier development phase in the design-in.
Modules these days are principally state-of-the-art design in COF (chip on film) or COG (chip on glass).
URT also offers older production methods such as COB (chip onboard), TAB (tape automated bonding) or SMT (surface mount technology) on request.
URT was certified to ISO9001 in 1995.
Further certifications, such as ISO9000 and ISO14000, followed.
The magic number of 1120 highly qualified and responsive employees ensures strict compliance with ISO standards, resulting in short production times, consistent quality and market-driven prices.
URT underwent a paradigm shift at the turn of the millennium, signalling the beginning of large investments in complementary technology such as DSTN (double super twist), ECB (electrically controlled birefringence), CSTN (colour STN) und SSCT (surface stabilised cholestric texture).
Since then, it has also produced touch panels.
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