Wireless workshops to cover 20 European cities

"Think wireless" is the motto for the coming year at Rutronik Elektronische Bauelemente.

"Think wireless" is the motto for the coming year at Rutronik Elektronische Bauelemente.

The broadliner is announcing its pan-European wireless programme with a series of wireless workshops in 20 European cities, organised in co-operation with manufacturers Telit Communications, Infineon, Microchip, Tyco Electronics, Free2Move and Recom.

The wireless market is among Europe's strongest growth areas.

European customers prefer to purchase their wireless components on the continent instead of from the Far East, even if the rest of the equipment is produced there.

Market researchers expect annual growth to top 20 to 30% in the wireless distribution market.

Wireless technologies are extremely demanding and require substantial knowledge and training for the customers.

The components cannot simply be sold on the basis of a product catalogue; in addition to knowledge of the product, they require profound expertise in terms of the technology and the application.

Rutronik reckons it is a reliable innovation partner for manufacturers and customers in this arena.

The premise is to present the products to the customer for a targeted use with functions and benefits.

The programme in the workshop series "Think wireless" is divided into two sections: in the morning, participants can expect a presentation of the Rutronik Wireless Development Centre and specialist lectures by the manufacturers on the selected technologies and available products.

In addition to the value added, the lectures will also centre on risks and "pitfalls".

The afternoon will feature a more practical approach: application presentations, testing of development kits, practical comparisons of several products and will also offer time for questions and discussions.

"We want to support our customers to remain on the cutting edge of development and to avoid missing any market trend", explains Lars Mistander, Manager of the Rutronik Wireless Development Centre.

Rutronik believes that people responsible for products should have familiarised themselves with remote maintenance of equipment, detection, and tracking of objects, highly precise and nonlocalised timing, as they do with networked, portable minicomputers, close-range technologies and the special requirements concerning the voltage supply to these applications.

"You will only have the chance to be tomorrow's market leader if you consider and act on the use of these technologies in your products", says Mistander.

Support and consulting in the wireless segment cover product selection, printed circuit board design support, specifically for high frequency signals, right through to consulting on future technologies and a dialectic discussion of advantages and disadvantages.

The Rutronik team of experts, consisting of FAEs, product marketing and sales engineers, along with the pan-European Wireless Development Centre, offer customers deep, and at the same time, broad know how in this product field.

Even when dealing with particularly difficult applications, Rutronik offers customers the security of being able to dare to enter the world of wireless.

Mistander explains: "By intervening in ongoing projects, we have often prevented our customers making expensive mistakes or have shown desperate developers where the solution lies".

"We set up our Wireless Development Centre and maintain a large and skilled team of experts for the benefit of our customers, especially seeing as this field requires specific knowledge and raises high demands".

The booming demand in Europe for wireless components is mainly due to the requirements of local customer support.

Europe is a fragmented market with different languages and cultures, which simply cannot all be served in the same way.

"Naturally, this complements our primary philosophy of strong local support and our pan-European network of outlets means that we are perfectly equipped to reap the rewards of this growth market on site", explains Thomas Rudel, Vice President and Managing Director of Sales and Marketing at Rutronik.

The medium-term goal is to expand the wireless product range to become a pan-European business division.

"In the long term, we want to establish Rutronik as the leading European technology distributor for the wireless market".

"We intend to achieve this goal with our comprehensive linecard and the co-operation with the world's most important manufacturers", concludes Rudel.

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