Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: Rutronik Elektronische Bauelemente
Edited by the Electronicstalk Editorial
Team on 29 November 2006
Distribution agreement expands over
Europe
Rutronik and Infineon Technologies are to extend their distribution agreement to include the UK, Ireland, Spain and Portugal, along with South Africa.
Rutronik Elektronische Bauelemente and Infineon Technologies have agreed to extend their distribution agreement from 1st January 2007 to include the UK, Ireland, Spain and Portugal, along with South Africa In this way, both companies are emphasising their long-term, successful partnership, which already covers Germany, Switzerland, Italy, France, the Benelux states and Eastern Europe
This article was originally published on Electronicstalk on 15 Aug 2006 at 8.00am (UK)
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This means that Rutronik serves Europe's four largest distribution markets (Germany, UK, Italy and France) with Infineon products, thus taking an important step in the pan-European harmonisation of its linecard.
In return, Infineon hopes to achieve an enhanced market penetration in its target markets of automotive and industrial; Rutronik has been a proven partner in succeeding in this area by substantially increasing it's turnover with Infineon over and above the market average.
In the newly franchised regions Infineon also places it's trust in the distribution strength and the local customer support offered by Rutronik.
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In the UK, Rutronik is represented with a team of six FAEs and 32 sales specialists.
On the Iberian Peninsula, the broadliner has outlets in Vila Nova de Famalicao (Portugal) and Barcelona, Madrid and San Sebastian (Spain) and a 13-person-strong FAE and sales team.
Rutronik services the South African market with a distribution partnership.
Additionally, the manufacturer expects further demand creation through design-in projects and Rutronik's technical resources.
The agreement covers the entire semiconductor range by Infineon, including among other things microcontrollers, wireless and sensor modules.
The pan-European operations of the Rutronik Development Centre for Power Supply, Wireless Technologies and Sensors focus this support of these specific areas of application in the main headquarters in Ispringen in addition to the local FAE resources and the central product marketing.
"Rutronik has been a strong partner for Infineon, previously Siemens, for over 10 years".
"The expansion of this distribution agreement to cover the UK, Ireland and the Iberian Peninsula means that we once more see confirmation of out extensive dedication in these distribution regions", explains Thomas Rudel, Vice President and Managing Director Marketing and Sales.
Just recently, in Autumn 2005, Rutronik significantly expanded its activities and presence in the UK by hiring 33 new employees.
The industry and automotive markets are very promising starting points for Infineon products in the UK.
Level 2 and 3 suppliers for automotive and heavy duty vehicles represent a strong customer potential in the UK.
The 8bit Flash microcontroller family and the extensive product range of the automotive power modules in particular open up a series of interesting areas of use in this segment.
Jezel Hardern, Country Manager UK and Ireland, adds: "Naturally, we want to incorporate our competence as a systems and solutions provider, and not just our product spectrum".
"Customers from the automotive industry especially do not need individual modules, but instead complete packages".
"Thanks to our balanced linecard, we are capable of guaranteeing our customers objective consultancy and a complete spectrum of components for their applications".
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