Product category:
Monitors
News Release from: Screen Technology | Subject: ITrans
Edited by the Electronicstalk Editorial
Team on 26 February 2004
Budget large-screen display goes to
production
Cambridge-based Screen Technology has produced its first ITrans production prototype, the first ever high-brightness, 68in diagonal SVGA display made from 16 tiles.
Cambridge-based Screen Technology has produced its first ITrans production prototype, the first ever high brightness, 68in diagonal SVGA display made from 16 tiles The display has a luminance of greater than 2000cd/m2 and excellent contrast at all angles of view - the first display to deliver the performance required for use in large, well-lit venues which until now, have suffered from poor quality video display images
This article was originally published on Electronicstalk on 8 Nov 2004 at 8.00am (UK)
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ITrans offers three times the resolution at half the price of the nearest technology.
An 85in diagonal XGA display will be built in March.
The company is expecting a huge demand for this new technology from an identified market for large screen displays, typically between 65 and 200in diagonal, for use in high ambient light areas.
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Theme parks, museums, trade shows and exhibitions and shopping malls are examples of venues currently struggling to use unsatisfactory display screens and in need of a cost-effective and high quality alternative.
Independent research carried out by SRI has estimated the professional market for large display screens using existing technology to be valued at in excess of $5 billion by the year 2007.
The new market area unlocked by ITrans alone could have a value of in excess of $1 billion by 2007.
The patented ITrans technology overcomes for the first time the performance barrier that has prevented the growth of a potentially very large market.
It provides a continuous, seamless, high resolution image with excellent viewability from all angles, at a wide range of distances and in areas suffering from the adverse effects of ambient light reflections caused by partial sun or interior lighting.
ITrans achieves this through the use of a novel nonimaging optical magnifier designed to allow unlimited seamless tiling while ensuring excellent viewing characteristics.
Tony Kellett, CEO at Screen Technology, comments: "To date, plasma technologies have been available for smaller screens, typically up to about 60in.
LED video screens have been used for very large screens, usually over 200in.
This has left a hole in the market where there is considerable latent demand but no acceptable technology solution.
Attempts to use LEDs in this area have had very limited acceptance due to the prohibitive costs associated with delivering any reasonably acceptable levels of resolution.
We're delighted to be the first company to launch a technology that finally delivers the performance needed to open up this market and to fuel the growth through enabling a wide range of new applications for displays to finally be realised.
We now look forward to the next phase of taking ITrans to market".
Screen Technology is led by internationally well-respected players in the global displays industry who have over 70-years combined experience in this field.
Tony Kellett, CEO, has Barbara Needham MBE, Director of Business Development; Dr Paul Bayley, Director of Technology; Dr Niall Gallen, Chief Optical Engineer, and Dr Tony Lowe, Director, as key members of his team.
Kellett concludes: "The technology has the great advantage of using industry standard, off-the-shelf displays and other components together with proprietary ITrans tiles manufactured using a novel combination of conventional manufacturing methods.
This allows us to start production in April 2004 and to supply products at a relatively low cost.
It makes the elegance of the solution even more compelling in a world where display manufacturing plants require investments of the order of billions of dollars".
Screen Technology was awarded a DTI Smart Exceptional Award for a GBP 756,000 project to develop a pilot manufacturing process for the ITrans technology in June 2003.
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