Japan is strategic market for Siano

The opening of a Japanese office in Tokyp comes on the heels of extensive activity by Siano in the Chinese mobile TV market.

Mobile TV chip maker Siano Mobile Silicon has opened a Japanese office in Tokyo.

Keiso Shimakawa has been appointed General Manager of Siano bringing over 25 years of executive leadership with leading local vendors within the Japanese electronics industry.

With over 30 million users so far, Japan is the clear leader in the global mobile TV market.

Siano has already begun selling its latest multi-standard chip, the SMS1100, which supports ISDB-T - the mobile TV broadcasting standard of Japan.

Recent design wins of Siano in Japan will reach the consumer market in 2009.

The opening of its Japanese offices comes on the heels of extensive activity by Siano in the Chinese mobile TV market, namely the launch of the SMS118X receiver chip supporting the Chinese CMMB MDTV broadcasting standard.

According to Alon Ironi, CEO of Siano: "Japan has traditionally pioneered the world of electronic multimedia devices such as walkmans, digital cameras, portable game consoles etc, that later became extremely popular products worldwide".

"The same trend is happening now with mobile TV, where in Japan already every other new mobile phone and every other new navigation device supports mobile TV.

For this reason, Japan is a very strategic market for Siano".

"We're very pleased to announce the opening of our office in Tokyo, strengthening Siano's positioning in Asia".

"We are excited to have such a talented and experienced executive as Mr Shimakawa working for us in Japan, and we have no doubt that his expertise and industry know-how will lead this new entity of Siano to growth and prosperity".

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