DVD emerges as in-vehicle media standard

Strategy Analytics has published a market study entitled 'In-vehicle DVD Components Market Forecast 2004-2011'.

Seven million DVD components were shipped for in-vehicle multimedia systems across North America, Europe and Japan in 2004, with the market set to increase to 22 million units by 2011, according to a Strategy Analytics market study entitled 'In-vehicle DVD Components Market Forecast 2004-2011'.

The key factors driving automotive DVD growth are the demand for display-based entertainment for passengers together with high-end, multi-featured systems that include navigation, video entertainment and a dashboard display for driver information interface.

A rising number of car makers, including Nissan, GM, and VW, are starting to incorporate full colour displays across their model ranges.

In 2004, 57% of DVD components were DVD-ROM based (for navigation only), yet by 2011 over 70% of DVD components shipped to the automotive market will have both ROM and video capabilities.

According to Joanne Blight, Director, Automotive Practice, Strategy Analytics: "There are major product development differences between the regions".

"North America leads the market for in-vehicle DVD based entertainment systems while Japan leads product innovations in display-based, multi-featured systems such as HDD, 3D navigation and touch screen interfaces".

"Over 80% of DVD components shipped in the North American automotive market had video capabilities in 2004, as opposed to only 18% in Japan, where the navigation market is maturing but still very strong".

"In Europe, over half of the DVD components remain only DVD-ROM capable".

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