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News Release from: Strategy Analytics
Edited by the Electronicstalk Editorial
Team on 25 January 2006
Germans remain unimpressed with mobile
TV
A new report concludes that current generation mobile TV services in Germany are failing to impress users due to poor network performance, lack of compelling content and inadequate devices.
Strategy Analytics, the global research and consulting company, today released: "Mobile TV Germany: failing grades on content and network performances", which concludes that current generation mobile TV services in Germany are failing to impress users due to poor network performance, lack of compelling content and inadequate devices While T-Mobile's Handy TV out-scored Vodafone Live!, mobile TV, users were unimpressed with the experience delivered by both services
This article was originally published on Electronicstalk on 4 Nov 2005 at 8.00am (UK)
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Handy TV was rated five points higher than Vodafone Live.
Overall, and was marginally preferred in all categories including audiovisual quality and usability.
User perceptions of both services were adversely affected by suboptimal network speeds and service reliability.
"Users were virtually unanimously opposed to paying for current generation mobile TV offerings due to frustrations with perceived network quality and performance", according to Paul Brown, Analyst, Advanced Wireless Laboratory.
"Out of more than 50 test users, more than half experienced network-related problems over three consecutive nights of testing".
Kevin Nolan, Director, Advanced Wireless Laboratory, added: "While device and network performance improvements are necessary, identifying the types of 'premium' content that users are willing to pay for, and consume, via their mobile device is perhaps the toughest challenge that operators and service providers face in their efforts to monetise mobile TV services over the longer term".
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