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News Release from: Strategy Analytics
Edited by the Electronicstalk Editorial
Team on 16 October 2006
In handsets, slim is no longer enough
Report which concludes that promoting a handset on the basis of an ultra-thin form factor is no longer enough to stand out from the crowd.
Strategy Analytics has published "Slim is no longer enough: critical success factors in mobile phone development", which concludes that promoting a device on the basis of an ultra-thin form factor is no longer enough to stand out from the crowd At the end of 2006, virtually all manufacturers offer thin devices
This article was originally published on Electronicstalk on 4 Nov 2005 at 8.00am (UK)
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According to Strategy Analytics however, thin, in and of itself, is no longer a basis for differentiation.
"While 'thin' is certainly a hot design trend, Strategy Analytics research with wireless device buyers suggests that the appeal of a thin device is less than universal", according to Paul Brown, Wireless Analyst at Strategy Analytics.
"More people are likely to consider buying a clamshell device then an ultra-thin clamshell for their next cellphone purchase".
Kevin Nolan, Director of the Advanced Wireless Laboratory (AWL) added: "Style, physical dimension, perceived build quality, usability, display and applications are just some of what buyers consider, in conjunction with brand and price".
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