European HD TV and video sales set to soar

Edited by the Electronicstalk editorial team Apr 23, 2007

Research predicts that European sales of high definition TV and video devices will surge by 158% this year, reaching 28.1 million units.

European sales of high definition TV and video devices will surge by 158% this year, reaching 28.1 million units, according to the latest research from the Strategy Analytics Connected Home Devices service: "Europe's high definition homes".

By 2012, 70% of European homes will own at least one HD-capable TV, up from 8% in 2006.

Most HDTV buyers will also purchase a high definition set-top box, disc player, games console or digital media player.

"Europe's high definition TV transition is well under way", says David Mercer, Principal Analyst at Strategy Analytics.

"European consumers are beginning to buy HD-capable devices in huge quantities and there is a terrific opportunity for content providers and distributors to meet the growing desire for HD programming".

This report compares adoption forecast models across a number of emerging high definition device segments, and concludes that by 2012, 44% of European homes will own HDTV receivers, in the form of set-top boxes and integrated digital TVs, compared with 27% with HD digital media players, 26% with HD disc players, and 15% with HD portable devices.

"The trend toward high definition TV and video is being driven by surging demand for LCD and plasma TVs, the vast majority of which are capable of displaying HD", notes Peter King, Director, Connected Home Devices.

"Awareness of high definition is growing all the time and we expect this to feed into growing sales of Blu-ray Disc players, high definition camcorders and other HD devices".