Product category:
Design Services
News Release from: Siliconaire
Edited by the Electronicstalk Editorial
Team on 10 August 2006
Model smoothes the way for fabless
startups
A new approach to providing world-class operations-level services to fabless semiconductor startups allows innovators to concentrate on their system-level expertise.
A new approach to providing world-class operations-level services to fabless semiconductor startups, allowing innovators to concentrate on their system-level expertise, has been introduced by Siliconaire The new model recognises that most fabless companies are started and run by innovators who need to concentrate on their systems-level core competency
This article was originally published on Electronicstalk on 7 May 2004 at 8.00am (UK)
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By offering world-class operational knowhow, Siliconaire then takes early designs through the entire silicon implementation process to reliable and profitable manufacturing.
A key component of Siliconaire's low risk, flexible model is that it enables preservation of margins for customers when their production ramps up.
Since building an in-house team is time-consuming and expensive in the startup phase, the Siliconaire approach allows an experienced team to be engauged immediately and cost-efficiently, assuring product performance, time to market and cost targets are met.
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The company's extensive relationships with suppliers worldwide also benefit its clients.
The company founder and CEO is Ron Das who has 25 years' experience in product development and silicon operations.
Before founding Siliconaire, he was Vice President of Operations at Atheros Communications where he helped it grow from zero to a $180 million per year run rate.
Before that, he was Vice President of Operations at NewPort Communications building the company's operations from ground level, and also held director-level positions at Cirrus Logic and at AMD.
He has served on the Board of the FSA (Fabless Semiconductor Association), and on the TAB (Technical Advisory Board) of Semiconductor Research Corporation (SRC) and Sematech.
Other key officers are Patrick Yue, Vice President of Technology, who was previously with Aeluros Communications and Atheros Communications, and has also held faculty positions at Carnegie Mellon and Stanford University; Snehal Shah, Vice President of Operations, who has held director-level positions at several successful start-ups including Parama Networks, Sage and Tripath, and management positions with Sierra Semiconductor and National Semiconductor; and Paul Stapinski, Vice President of Sales, who was previously Vice President of Sales at BridgeCo, and InSilica, and held management positions at Atheros, Cirrus Logic, VLSI Technologies and AMD.
According to Dr Das: "Our value to the innovators and their investors is to help them reduce operational risk and cost - especially in the early stage where this is particularly critical - in order to help them achieve their engineering, financial and time to market goals".
"Our process allows innovators to focus on their core competency while we provide the operational expertise".
"We are not a fabless ASIC company, operating between the fabless startup and the suppliers, diluting that critical relationship and depriving the startup of its own margins over time".
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