Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: Silica
Edited by the Electronicstalk Editorial
Team on 02 September 2005
Microchip chooses Silica
Microchip has selected Silica as the sole source for its products within Avnet Electronics Marketing EMEA.
As part of its global distribution agreement with Avnet, Microchip, a leading provider of microcontroller and analogue semiconductors, has selected Silica as the sole source for its products within Avnet Electronics Marketing EMEA The new franchise agreement will come into effect immediately
This article was originally published on Electronicstalk on 29 Jun 2006 at 8.00am (UK)
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Silica's large customer base allows Microchip to significantly extend its reach to potential new customers.
Existing and prospect customers likewise will benefit from Silica's in-depth technical support.
Silica has been known for its successful product design support in solutions and applications where time to market is essential.
"Like other leading microcontroller vendors, Microchip has chosen to rely on Silica to provide their solutions and support to end customers".
"Their broad range of world-class MCU and analogue components is a valuable addition to our existing portfolio and marks a major development in Silica's product offering", said Miguel Fernandez, Silica President.
"In particular, the 16bit dsPIC family of digital signal controllers and Microchip's broad range of small 8bit PIC MCU products significantly enhances our microcontroller portfolio and will further strengthen our position as MCU specialist", Fernandez added.
"With its product expertise, engineering capabilities and excellent logistics and service backbone, we consider Silica as the perfect partner to create additional growth for our distribution channel in Europe".
"We look forward to working with the Silica team and successfully drive Microchip's leading breakthrough products across their customer base and into new customers throughout Europe", commented Gary Marsh, Vice President of Europe at Microchip.
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