Global role for high-tech industry veteran

Silterra Malaysia has appointed Lai Yit Loong as Vice President of Worldwide Sales and Marketing.

Wafer foundry Silterra Malaysia has appointed Lai Yit Loong, a prominent high technology industry veteran, as Vice President of Worldwide Sales and Marketing.

As head of Silterra's sales and marketing group, Loong is responsible for the company's overall marketing strategy and sales operations.

He is based in Taiwan and reports directly to Eg Kah Yee, Chief Executive Officer of Silterra.

"Yit Loong has very strong acumen with proven experience in identifying markets and managing the sales channels", said Yee.

"He has demonstrated the ability in building and fostering strategic business relationships with key corporate level executives, creating customer loyalty resulting in increased revenues and bottom-line profitability".

"I am very excited to have Yit Loong join our team".

"He is a successful leader with an impeccable reputation and numerous accomplishments to help guide our sales organisation".

Loong has a strong background in engineering, sales and marketing and brings over 20 years of experience in the semiconductor industry to Silterra.

Before joining Silterra, he was the Vice President of Sales and Marketing for Taiwan and South East Asia for leading graphics chip supplier Nvidia.

Prior to that, Loong had spent over ten years in various senior positions at microprocessor giant Intel.

His last assignment at Intel was Country Manager for Intel China.

He had also held sales management and technical positions at Computer Associates and Hewlett Packard.

"Silterra has excellent process technologies and manufacturing capabilities", stated Loong.

"My job is to help lead Silterra's sales and marketing team to focus on high-growth multimedia, consumer and communications market segments, to expand our customer base and to drive deeper partnership with design houses, OEM/ODMs, and the distribution channels".

"I look forward to help put Silterra on a fast track to success and be a key player in the global semiconductor supply chain".

Lai Yit Loong takes over from Kevin Bligh, who left the company for personal reasons at the end of March 2007.

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