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Product category: PC-Compatible Boards and Assemblies
News Release from: Seagate Technology | Subject: PipelineHD Series
Edited by the Electronicstalk Editorial Team on 07 January 2008

Terabyte hard drives for personal video
recorders

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Drives not only increase the amount of content which can be stored but also integrate several other key performance features to raise the bar in the high-definition marketplace.

Seagate Technology has released a family of purpose-built HDDs for digital video recorders (DVRs) with initial capacities planned up to 1Tbyte, allowing DVRs to capture up to 200 hours of exciting high-definition (HD) television or 1000 hours of standard-definition TV Fuelling the need for these large capacity options is the ever-increasing demand for high-definition content from consumers all around the world

The new PipelineHD Series hard drives not only increase the amount of content which can be stored but also integrate several other key performance features to raise the bar in the high-definition marketplace.

Designed for superior acoustic performance, these new drives are virtually silent when functioning in a DVR system, a feature that is important in the living room and bedroom environments in which these devices are designed to operate.

Another important characteristic of the PipelineHD Series hard drives is the best-in-class emitted vibration - a boost for system builders in terms of total system reliability and design simplicity.

With a target of meeting all global standards for low-power usage, the PipelineHD Series drives incorporate several key design elements to limit power consumption in all modes of operation.

Consumers will benefit from this focus on low energy performance when the drives are incorporated into energy-efficient DVR systems with the added benefits of potentially lowering energy costs and reducing environmental impact.

Consumers continue to drive changes in the way entertainment is distributed and enjoyed, and the entertainment ecosystem is responding with new ways of delivering convenience, choice and control.

Digital video is now available through many channels worldwide, including cable and satellite TV, digital broadcast, IPTV, Internet streaming and download outlets and mobile networks.

As a result, consumer demand for storage continues unabated, particularly with HDTV's rapid global adoption.

Today's announcement furthers Seagate's leadership in meeting this booming demand for storage in the home.

According to The Yankee Group, by the end of 2007, more than 40% of US households will own a HDTV and studies predict that HDTVs will penetrate more than 80% of households by 2011.

Additionally, analysts believe that households receiving high-definition content will more than double by 2010 and, as a result, will increase the need and desire for higher capacity DVRs or solutions to expand the capacity of current DVRs.

"Today's consumer is no longer asking whether they need hard drive storage for their digital content - they're asking us how much we can deliver", says Patrick King, Senior Vice President and General Manager of Seagate's Consumer Electronics Business Unit.

"Today's announcement furthers Seagate's leadership in meeting the demands of the consumer's digital content storage, by offering the most dynamic hard drive for the DVR market".

With shipments beginning in the first half of 2008, the PipelineHD Series hard drive will initially be available in capacities from 320Gbyte to 1Tbyte.

Vista Logo Certification will provide DVR and media centre manufacturers with a wide range of options to meet the requirements of various customer segments; and the highest performing home media centres will use a terabyte, enabling hundreds of hours of high-definition movie storage.

In addition to increased capacities, many DVRs and home media centres are developed without internal fans for quiet operation, requiring the internal hard drive to maintain reliability at higher-than-normal operating temperatures.

PipelineHD Series media-optimised hard drives are designed to perform reliably at the widest range of industry standard operating temperatures - capable of operating at drive case temperatures of up to 75C - improving system reliability and increasing the field life of DVRs and home media centres.

Combined with virtually silent operation, high performance optimised for high-definition streaming and power optimisation, the PipelineHD Series hard drives will quickly become the top choice for manufacturers that provide the systems fuelling the digital entertainment revolution.

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