Product category:
Communications ICs (Wired)
News Release from: Silicon Image
Edited by the Electronicstalk Editorial
Team on 24 April 2007
Semiconductor company promotes sales VP
Reporting to Steve Tirado, Silicon Image President and Chief Executive Officer, Cobar is responsible for building and executing the company's world-wide sales strategy.
Silicon Image has promoted Sal Cobar, 53, to the position of Vice President of World-wide Sales Cobar, previously Senior Director, Strategic Accounts and Americas Sales, was instrumental in developing and spearheading the company's overall strategic account sales initiatives as well as leading the Americas sales team
This article was originally published on Electronicstalk on 28 Mar 2007 at 8.00am (UK)
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Reporting to Steve Tirado, Silicon Image President and Chief Executive Officer, Cobar is responsible for building and executing the company's world-wide sales strategy.
Cobar brings over 30 years of industry experience to his new role.
Prior to joining the company five years ago, Cobar held several strategic sales and marketing positions over the course of 12 years at Sun Microsystems.
In those positions, Cobar had management and executive responsibilities for engineering, operations, and the creation and execution of new markets for network-based thin client technology.
Previously, he worked at Xerox for nine years driving multiple engineering and operations initiatives.
Cobar earned a bachelor's degree in Systems Engineering from California State University, San Jose and a master's degree in marketing from Golden Gate University, San Francisco.
"Sal has been an important contributor to our sales organisation and will be a welcome and valuable addition to the executive team", said Tirado.
"Sal's leadership skills and customer focus have made him extremely effective in identifying revenue growth opportunities and creating strategies that capitalise on our industry leading technology".
"Sal is recognised and highly respected in the industry throughout the world and has developed the necessary executive customer relationships to step into the Vice President of World-wide Sales position".
"In today's marketplace, understanding the customer's needs and delivering value and innovation is critical in order to sustain differentiation and success", said Cobar.
"I am excited to join this dynamic team and help grow and execute its global sales strategy to further enable the digital consumer experience".
Cobar replaces Rob Valiton, who will be leaving the company by the end of this month to pursue another opportunity.
"I want to thank Rob for his contributions over the past seven years and wish him every success in his new endeavor", said Tirado.
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