Product category:
Embedded Software and Operating Systems
News Release from: SRS Labs | Subject: TruSurround XT
Edited by the Electronicstalk Editorial
Team on 02 July 2004
Surround sound stars in consumer audio
platform
MIPS Technologies has chosen SRS TruSurround XT as the virtual surround sound technology of choice for its new Consumer Audio Platform.
MIPS Technologies has chosen SRS TruSurround XT as the virtual surround sound technology of choice for its new Consumer Audio Platform The MIPS Consumer Audio Platform is the industry's most comprehensive hardware and software platform for consumer electronics products ranging from home theatre A/V receivers, LCD TVs and plasma displays to mobile devices and automotive entertainment systems
This article was originally published on Electronicstalk on 14 Dec 2006 at 8.00am (UK)
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The new platform offers the industry's most popular audio coders and decoders (codecs), including SRS TruSurround XT virtual surround sound technology, which have been optimised to the MIPS32 microprocessor architecture.
TruSurround XT is a universal virtual surround sound technology for home theatre products that creates an incredible surround sound experience over just two speakers from any stereo, two-channel encoded, and multichannel encoded material.
With its inclusion in this new MIPS Technologies platform, manufacturers can license the TruSurround XT technology directly from SRS Labs and dramatically speed up the production process because the technology has already been ported to the MIPS32 architecture.
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This eliminates long development times for SoC designs and allows manufacturers direct and immediate access to the technology, giving them the competitive advantage of speed to market.
"Through our alliance with MIPS Technologies, we are offering SoC designers a seamless method for integrating our technology into their designs", said Lupita Ho, Director of Strategic IC Platform Development for SRS Labs.
"The MIPS Consumer Audio Platform provides flexibility and a faster time to market, thereby allowing us to quickly reach a significant majority of audio device manufacturers worldwide".
"Our close alliance with MIPS Technologies continues to help establish TruSurround XT as a standard in the consumer marketplace and we are pleased that they have chosen it as a must-have technology in their platform".
"SRS Labs is one of the leading providers of the most advanced audio technology and an important partner in our efforts to bring an optimised audio platform to the industry", said Jeff Sasagawa, Director of Market Development and System Solutions at MIPS Technologies.
"Their TruSurround XT technology already is being sought after by lead customers, and thanks to the joint development efforts by SRS and MIPS Technologies engineers, the optimised algorithms will offer an easier and more flexible path for SoC designers looking to ship products to market quickly".
For manufacturers wishing to include the world's most popular and flexible virtual surround sound technology in their products, they can contact SRS Labs or MIPS Technologies.
SRS technologies provides designers with an easy integration of the very best available virtual surround sound using very low memory and power consumption.
This allows the designer more memory space on the chip and it reduces the need for additional power requirement, translating to a competitive advantage for manufacturers.
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