Product category:
Switches and Keyboards
News Release from: Spectrum Group
Edited by the Electronicstalk Editorial
Team on 22 June 2007
Fabric keyboard finds new route to
market
Spectrum Retail will develop the market for Eleksen's innovative full sized wireless keyboard that can be rolled-up small enough to fit into a jacket pocket.
Eleksen Group has appointed the retail division of Spectrum Group International (SGI) to handle the end-user market for its ElekTex wireless fabric keyboard Spectrum Retail will leverage its extensive contacts in key European resellers, e-tailers and distributors to develop the market for Eleksen's innovative full sized wireless keyboard that can be rolled-up small enough to fit into a jacket pocket
This article was originally published on Electronicstalk on 3 Aug 2004 at 8.00am (UK)
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According to Patrick Frizoni, Spectrum's Head of Retail Development, PDA users want to maintain the flexibility and portability of their small, lightweight communications products but still have a fundamental need to enter, control and edit information quickly and easily: "While users are undoubtedly benefiting from small computing devices it is a fact that they are experiencing limitations with the I/O interface", says Frizoni.
"Eleksen's ElekTex wireless fabric keyboard provides all the convenience and capabilities of a full-size keyboard but in a lightweight and flexible format".
"The ElekTex keyboard is an indispensable tool for users of smartphones, PDAs and tablet PCs".
Commenting on Eleksen's choice of Spectrum Retail as a pan-European business partner CEO Robin Shephard praised the Spectrum international sales, marketing and operations (ISMO) business model: "Spectrum Retail has a lot to offer Eleksen and its existing and future channel partners in the key European markets".
"We've set ourselves very challenging sales and time-frame targets for our ElekTex keyboard and I've every confidence that Spectrum Retail will make a major contribution towards achieving them".
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