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News Release from: STMicroelectronics | Subject: STi710x family
Edited by the Electronicstalk Editorial
Team on 06 July 2007
HDTV decoders drive Korean IPTV boxes
Korea's leading broadband operator used STi710x-based set-top boxes from Humax and Samsung in successful final trials for its new IPTV service.
A new IPTV service from Korea Telecom (KT) uses high-definition set-top boxes based on ST's STi710x family of highly integrated HDTV decoder chips The commercialisation of Korea's IPTV service was successfully tested and evaluated during the final trial in May 2007, and KT officially announced the launch of its IPTV service in Korea this week
This article was originally published on Electronicstalk on 8 Nov 2004 at 8.00am (UK)
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During the final trial, KT Corp, Korea's leading broadband operator, chose STi710x-based set-top boxes from Humax and Samsung, both of which are KT's consortium partners for the country's IPTV service.
Additionally, LG-Nortel, another consortium partner for the service, is also developing its set-top boxes based on the STi710x.
The service provides over 1200 on-demand videos with hardware-assisted security and 27 interactive services, ranging from education to finance to instant messaging.
An electronic programme guide and user-created content are also available.
Other KT IPTV services include: digital photos and personalised stock; plus weather and sports information.
"KT is committed to leading the development of IPTV services", says Young- Hyun Kim, Assistant Vice President of KT's Media Technology Department.
"Using the latest and most innovative set-top-box technology enabled by ST's cost- effective AVC decoder available today, to deliver high-definition multimedia content and innovative services, is a key element in driving consumer enthusiasm".
"The STi710x family of single-chip HDTV decoders has quickly become a worldwide standard as the key device in leading-edge set-top-box designs, enabling operators and OEMs to deliver the very best home entertainment experience, via satellite, cable, terrestrial or in the fast-growing area of IPTV", says Luigi Mantellassi, General Manager of ST's Consumer Segment, Asia- Pacific.
The STi710x family, launched by ST in 2005, offers the world's first single-chip H.264/AVC and VC-1 decoder.
It combines high-performance multistandard video decoding circuitry and all the required STB functions in a single-chip device.
The H.264/AVC (Advanced Video Coding) standard, also known as MPEG-4 Part 10, and VC1 - Microsoft's Windows Media 9 Series codec - are technologies that produce high-quality video at lower datarates than earlier solutions, and are used primarily in applications such as high-definition DVDs and HDTV broadcasting.
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